José Hurtado

Design and build the agency from its demo phase (12 people) to scaling to 35 collaborators in 1.5 years, defining processes, areas, and key profiles. Oversee the integral operation of 30+ simultaneous projects, leading a team of 4 Directors and 4 Heads, with supervision of payroll, salary ranges, and ROI.

Develop new differentiated products (UGC Production, UI/UX, DOOH) and manage the transition of accounts from low to high billing.

Ensure quality in TOP accounts and obtain an award as Performance Agency at TikTok Convierte LATAM.

Restructure the total agency operation (35 people directly/indirectly in charge), redesigning processes in all areas within 6 months. Oversee key areas (Media, Paid Media, Creative, Web Development, Project Management/Accounts) and lead the creation of the Performance area.

Develop 360 digital strategies for financial (Mastercard, HSBC) and luxury accounts, increasing ROI by +300% and maintaining AAA accounts for 4 years. Attract and consolidate talent from other agencies to form high-performance teams, winning the most relevant pitches and accounts.

Manage team growth under direct supervision from 7 to 35 people, implementing restructures and intermediate leaders for 30+ simultaneous projects.

Lead a team of 15 people, reducing staff turnover through talent development. Lead the creation, planning, and execution of digital campaigns for Premium accounts such as Mastercard and Bioderma.

Increase the client portfolio by 15% to 20% by presenting strategic and qualitative results.

Coordinate content with celebrities/influencers and oversee strategic reports for decision-making.

Supervise the coordination of deliverables with 3 Project Managers, reviewing campaign diagnostics and KPIs to ensure the achievement of objectives and strategic quality.