Josefine Freund

Brands that merely communicate become interchangeable. Brands that act from their identity shape markets.

I have followed this conviction for 17 years as a design and brand expert, working with a holistic approach to brand, design, organization, and portfolio.

Brand development is my long-standing foundation and the origin from which my strategic thinking has been shaped. I develop identities with companies as decision architecture: not as a decorative facade with empty buzzwords, but as a compass for products, culture, and communication.

My work combines strategic depth with conceptual clarity, as well as creative activation and implementation power.

Based on the strategic foundation, I transform narratives and conceive and develop tangible brand experiences.

Brand transformation from the core.

My DNA is design and branding. Additionally, six years ago, as co-founder of the strategy and design studio "Mariane", I expanded my conceptual horizon with strategic understanding and knowledge (brand strategy, workshops).

When companies consistently live and communicate their identity through clarity, they achieve change competence and are future-proof.

Mariane wishes for a world where success is measured not by profitability, but by effectiveness. We believe that economic success is the logical consequence, the proof of being "good and real". Therefore, it is our absolute endeavor to make brands and people maximally successful. In all dimensions. We help to maximize potential, position for the future, and claim their place in the world. We believe that brands and people have the power and responsibility to shape this value change. With purpose.

As a freelance Art Director & Senior Designer, I have worked for clients such as METRO, Adobe, cadooz, Team Deutschland, Dieter Schwarz Stiftung, thyssenkrupp, Microsoft, Retailox, HANSA Baugenossenschaft, etc.

Agencies: Serviceplan, loved, JvM, Faktor 3 Design, Concept One, etc.