About Josefine
SEO
- SEO and UX audits including strategy development
- Keyword research
- Content strategy (including link strategy) and SEO copywriting
- Optimizations for Local SEO
- Technical monitoring
- Website relaunches (redirect management, GSC monitoring etc.)
- Offpage SEO measures
Digital Project Management
- Management of digital projects in the areas of online marketing, web design, and web development
- Quality and progress control
- Coordination of internal teams and external partners
- Status updates and stakeholder reporting
- Workflow setup and optimization in tools like Asana
German
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- SelbstständigSEO ConsultantJune 2025 - Today (1 year)Through the knowledge and experience gained in recent years, I have specialized as a freelancer in:1. Supporting companies in expanding their organic visibility in the German market, both through strategic consulting and the implementation of on-page and off-page measures.2. Assisting international companies in successfully entering and expanding into the German market using targeted localization strategies.In the area of SEO, I provide support particularly through in-depth SEO audits and the resulting strategies and concrete action plans. My focus is on content optimization and creation to specifically address the relevant target audience and achieve sustainable growth.
- DauHerkert GmbH (Full-Service-Agentur)SEO Consultant & Project ManagerDIGITAL AND ITJune 2021 - December 2024 (3 years and 7 months)Bogota, ColombiaSearch Engine Optimization (SEO)
- Conducting keyword analyses and competitor research to identify optimization potential
- Developing and implementing on-page and off-page SEO strategies, including improving meta data and technical aspects
- Creating content strategies and search engine-optimized content to increase organic reach
- Monitoring performance using tools like Google Search Console, Sistrix, or Semrush and deriving data-driven optimization measures
- Reporting on ranking improvements, traffic development, and conversions to measure success
- Supporting website relaunches through SEO and UX audits, redirection concepts, and ensuring technical SEO functionalities
- Collaborating with the design and tech teams on wireframe development for SEO and UX-optimized landing pages
- Conducting internal and external SEO training sessions
Project Management- Planning and coordinating projects in the areas of online marketing, web design, and web development
- Coordinating internal teams and external partners to ensure smooth collaboration
- Conducting regular status updates and reports for stakeholders to promote transparency and efficiency
- Identifying and resolving problems during the project lifecycle to ensure goal achievement
Marketplace Management- Setting up Amazon Seller Central, including Amazon Shop
- Optimizing product listings (Titles, Bullet Points, A+ Content) to increase visibility and conversions
- Managing Amazon advertising campaigns (Sponsored Products, Sponsored Brands) to boost sales
- Analyzing sales data and KPIs to identify growth opportunities
Internal Process Optimization- Workflow development for process optimization within the company
- Hiring and onboarding freelancers and interns
- SelbstständigVirtual AssistantDIGITAL AND ITJuly 2020 - June 2021 (11 months)Bogota, Colombia
- Supporting entrepreneurs with administrative tasks, appointment scheduling, and email management
- Creating engaging and target-audience-specific texts for various media (websites, blogs, social media).
- Inbound and outbound sales and customer acquisition
- Translations and proofreading of texts
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Education
- BachelorStralsund University of Applied Sciences2019Studium "Leisure and Tourism Management" mit gewähltem Fokus auf Sprachen und wirtschaftliche Schwerpunkte.