Freelancer profile translated to English.
Back to original languageAbout Jose
Digital marketing consultant with over 6 years of experience, I have worked on digital projects for small, medium, and large companies in multiple sectors (e-learning, retail, e-commerce, banking, travel, energy, hospitality, events...).
I have extensive technical knowledge and my work approach is very operational, always focused on achieving results for your business.
I can help you achieve results through:
- Digital strategy and campaign planning.
- Paid Media: SEM, Paid Social, Programmatic Advertising, and Others.
- Digital Analytics and Dashboarding.
- Marketing Automation and Email Marketing.
- SEO.
- Social Media.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FreelanceDigital Marketing ConsultantE-COMMERCEMarch 2017 - Today (9 years and 3 months)Develop digital projects to help companies in multiple sectors (e-learning, retail, e-commerce, travel, hospitality, events...) achieve results.- Digital strategy and campaign planning- Paid Media: SEM, Paid Social, Programmatic Advertising, and Others- Digital Analytics and Dashboarding- Marketing Automation and Email Marketing- SEO
- BBVA (Luce IT)Marketing Technologist ConsultantBANKING AND INSURANCEMay 2021 - Today (5 years and 1 month)50% functional / 50% technical position, focused on building and optimizing the digital marketing technology ecosystem.- TechStack implementation.- Management of digital marketing tools. (Digital Analytics, Tag Managers, CRO, DMP, Session Analysis...)- Design and execution of advanced Business and Digital Marketing Use Cases.
- EndesaDigital Marketing ConsultantENERGY AND UTILITIESDecember 2019 - May 2021 (1 year and 5 months)Optimization of the digital ecosystem based on data analysis and usage:- Analysis, monitoring, and optimization of results in paid channels (SEM, Programmatic, Resellers...)- Responsible for the Paid Social channel.- Definition, implementation, and optimization of data activation use cases (Audiences, CRO, testing, personalization...)- Digital analysis and reporting.- Support in analytical products and technological development of MadTech.- Product Owner of the "Naming Convention" product.
Reviews
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Education
- Marketing TechnologistGen/D | Data, Design & Digital2021
- Marketing AnalyticsUniversity of Virginia2020
Certifications
- Advanced Google Analytics CourseGoogle2019