Freelancer profile translated to English.
Back to original languageAbout José Antonio
SEM Consultant specializing in client acquisition, lead generation, and profitable growth with Google Ads, Meta Ads, and Paid Media.
I help companies acquire clients, generate sales, and make better advertising investment decisions by combining strategy, campaigns, measurement, and business analysis.
My work is not limited to managing ads. I review the entire acquisition system: campaigns, tracking, landing pages, sales funnel, CRM, lead quality, conversion, and profitability.
I work on strategy, management, and optimization of campaigns on Meta Ads and Google Ads, along with the technical and analytical aspects: GA4, GTM, events, conversion measurement, and data analysis.
I can help you with:
- Management and optimization of campaigns on Meta Ads and Google Ads
- Audit of advertising accounts and identification of opportunities
- Configuration of tracking and measurement with GA4, GTM, and events
- Lead generation and sales acquisition strategy
- Profitability, conversion, and campaign scaling analysis
Before investing more budget, I focus on understanding what is truly happening in the business, traffic, measurement, and conversion.
In many cases, the problem is not just in the campaigns, but in the funnel, measurement, offer, landing page, or data interpretation.
I have experience in e-commerce, local businesses, leisure and experiences, online training, and info-products.
I work with few clients to truly commit to each project, maintain close communication, and make informed decisions.
Most of my collaborations are not structured as full-time engagements, but through projects, recurring services, or strategic support adapted to each business.
If you are looking for a professional who manages campaigns but also understands the strategic and business side behind acquisition, we can assess if it makes sense to work together.
👉 Write to me and let's review your situation, investment, and goals.
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- Loop FitnessMeta Ads and Google Ads for GymsHEALTH AND WELLNESSApril 2026 - Today (4 months)Móstoles, SpainLead acquisition system for fitness centers using Meta Ads and Google AdsDesign and implementation of a client acquisition system for gyms, focused on acquiring qualified leads and converting them into new memberships.Work oriented towards replicating the acquisition model in multiple centers, adapting campaigns and strategy to each location.Scope of the project:• Acquisition Strategy: Definition of the acquisition system, campaign structure, and adaptation to each center based on location, competition, and local demand.• Advertising Management: Campaigns on Meta Ads and Google Ads focused on lead generation, optimization of CPL and registration volume.• Local Segmentation: Geotargeted campaigns by radius, adapted to each center and potential client profile.• Lead Automation: Implementation of a management and follow-up system via CRM and WhatsApp to improve lead-to-client conversion.• Technical Setup and Measurement: Configuration of events, lead tracking, and performance analysis per center.• Continuous Optimization: Adjustments to audiences, creatives, copy, and budget to improve results and system scalability.Context: Project in expansion phase with multiple centers, where the goal is to validate and scale a replicable acquisition system while maintaining profitability per location.Result: Constant generation of qualified leads and a foundation for scaling the system in new centers.
- Museo de la felicidadPerformance Marketing and CRO ConsultantCULTUREMarch 2026 - Today (5 months)Madrid, SpainDigital Acquisition and Conversion ConsultantResponsible for the digital acquisition and conversion strategy for Museo de la Felicidad, managing traffic acquisition, online sales optimization, and measurement system in a technically complex environment.Scope of the project:• Acquisition and Conversion Strategy: Definition of the acquisition approach and optimization of the entire funnel, from traffic generation to purchase conversion.• Qualified Traffic Management: Campaigns on Meta Ads and Google Ads aimed at maximizing relevant user volume and cost efficiency.• Conversion Optimization (CRO): Continuous analysis and improvement of landing pages and the purchase process, testing different approaches to increase conversion rates.• Measurement and Attribution System: Configuration and validation of tracking, conversion events, and attribution between advertising platforms and the ticketing system.• Funnel Testing: Continuous experimentation with different user journeys (landing page vs. external platform), identifying bottlenecks and improvement opportunities.• Continuous Optimization: Performance analysis, adjustment of audiences, creatives, and budget to improve sales, ROAS, and overall system efficiency.Context:Project with measurement and attribution challenges arising from the integration between advertising platforms and an external ticketing system, in an environment where funnel optimization is key to profitability.Results:Progressive improvement in advertising performance through funnel optimization, stabilization of acquisition, and progress in real conversion measurement in a technically complex environment.
- EVA MadridMeta Ads and Google Ads for Leisure and Entertainment AcquisitionENTERTAINMENT AND LEISUREApril 2025 - Today (1 year and 4 months)Madrid, SpainManagement of Meta Ads and Google Ads campaigns for client acquisition in a leisure business (EVA Madrid)Responsible for the advertising strategy and execution for an immersive leisure and experiences center in Madrid (escape rooms, virtual reality, and events).Planning and management of campaigns on Meta Ads and Google Ads with an average monthly investment of €4,000, segmenting by key profiles: families, groups of friends, companies, tourists, and celebrations.Definition of acquisition strategy and campaign calendar based on events, seasons, and business demand.Development of creative strategy for Meta Ads with differentiated approaches per audience, including copy, angles, and scripts adapted to each format.Configuration of tracking and conversion measurement, integrating data from Google Ads, Meta Ads, and the booking system.Performance analysis and continuous campaign optimization (CTR, CPL, ROAS), adjusting audiences, creatives, and budget in a sector with high seasonality.
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Education
- Digital TrafficInstituto de Tráfico Online2020Formación como Trafficker Digital
- Master in Digital MarketingUniversidad de Alcalá2014Fundamentos y estrategia Fundamentos del marketing y marketing mix. Elaboración de plan de marketing digital. Sistemas de información de marketing e investigación de mercados. 📣 Publicidad y posicionamiento online SEM (publicidad en buscadores). SEO (posicionamiento orgánico). Publicidad display, vídeo y social media ads. 📱 Marketing en entornos digitales Social media marketing y comunicación empresarial. 🧩 Tecnología y herramientas para la empresa Tecnologías aplicadas: CRM, ERP, BI. Seguridad web y aspectos jurídicos en Internet. 📊 Analítica y optimización Analítica web, usabilidad y seguimiento de KPIs. ✅ Principales competencias Diseño de estrategias digitales integradas, desde la planificación hasta la ejecución en buscadores, redes y móvil. Gestión de campañas SEM/SEO, optimización y seguimiento de rendimiento. Manejo de herramientas digitales (CMS/CRM/ERP/BI) y aseguramiento de entornos online. Implementación de marketing en redes y mobile, con foco en engagement, conversión y fidelización. Análisis y mejora continua, aplicando analítica web, usabilidad, reputación online y KPIs.
Certifications
- Master of Online TrafficInstituto de Tráfico Online2020
- Google Ads Search CertificationGoogle Ads Search Certification2025