Jose Antonio Morales Avila

Responsible for the artistic direction for the production company.

Director, editor, videographer, and project manager.

Since founding Shaka y Dres SA de CV in 2011, my experience working within my own company in the audiovisual field has been extremely enriching. Over the years, I have had the opportunity to collaborate with renowned companies and institutions such as UNICEF, OXFAM, the United Nations, the Ministry of Education, Teleton, and Movistar, which has helped strengthen my company's reputation.

As a founder and business leader, I have acquired solid organizational and entrepreneurial skills. I have been responsible for managing all aspects of the company, from client prospecting to contract negotiation. This experience has allowed me to develop skills in strategic planning, budgeting, and resource management.

In the specific field of audiovisual, I have developed in-depth expertise. I have acquired a strong knowledge of filmmaking and video production, from pre-production to post-production. I have been involved in every stage of the process, including creative design, logistical planning, filming, editing, and special effects. This versatility has enabled me to manage complex projects and meet the specific needs of my clients.

Collaboration with renowned organizations has also allowed me to strengthen my project management skills. I have learned to work closely with multidisciplinary teams, coordinate production efforts, meet deadlines, and ensure client satisfaction. I have also developed communication and negotiation skills, ensuring that client expectations are understood and met throughout the process.

Beyond technical skills, I have also learned the importance of creativity and innovation in the audiovisual field. I have constantly sought new approaches, original ideas, and innovative solutions to meet my clients' demands and remain competitive in the market.

In summary, my work experience within my own company, Shaka y Dres SA de CV, has allowed me to acquire a wide range of skills in organization, management, filmmaking, and audiovisual production. I have had the opportunity to work with prestigious clients, develop my creativity, and innovate in my field. I am grateful for this experience that has allowed me to grow as an entrepreneur and contribute significantly to the audiovisual industry.