Freelancer profile translated to English.
Back to original languageAbout Jose Antonio
Having data is no longer the problem. The problem is putting it into context to make decisions. Most data consultants understand data but not finance. Financial professionals understand numbers but not systems. I've spent my entire career at the intersection of all three. This allows me to speak with your technical team and management in the same meeting and leave with a decision.
I started programming in CP/M, Cobol, and C++; today, it's Power BI, Microsoft 365, and applied AI. Over 35 years in systems, over 20 in finance.
A figure is neither good nor bad. Read correctly, it shows you the way.
WHAT I DO
▪ Power BI Dashboards. I turn your data into a clear dashboard that updates itself and is used weekly, not another PDF that no one reads.
▪ Understandable Financial Analysis. Financial statements, KPIs, budget variances, and valuation (DCF, multiples), and the system that generates the reporting each month.
▪ Automation of Time-Consuming Processes. What currently takes 4 to 40 hours a month in Excel will be executed in minutes, without fragile macros.
HOW I WORK
With what you already have: Excel, Power BI, SharePoint, OneDrive. No new licenses or months of implementation. AI is not a slogan: I have implemented it in my consultancy and it generates proposals, reports, and invoices in minutes. I progress with deliveries every one or two weeks, and upon completion, you keep everything: files, documentation, and the knowledge to maintain it without me.
WHO I WORK WITH
▪ SMEs and freelancers with data scattered across Excel, ERP, and CRM.
▪ Financial firms: law firms, asset managers, advisors, and family offices.
▪ Executives who need reports that help them decide, not just fill meetings.
WHO IS BEHIND THIS
I am José Antonio Gorjón; DSAYN is my independent consultancy. Two master's degrees (Accounting and Finance; Big Data, Analytics, and AI), over 14 years with energy data (from renewables to EV charging), and over 15 in value investing. I speak the technical language and the management language without a translator.
Spanish
Native or bilingual
English
Fluent
French
Fluent
Can work on-site
Tordera (up to 50km)
Experience
- DSAYN ConsultingFounder and Independent ConsultantJanuary 2025 - Today (1 year and 7 months)Tordera, SpainConsulting at the intersection of finance, data, and systems for SMEs and freelancers, law firms, and financial firms. Dashboards in Power BI and Excel, financial analysis and valuation, automation of recurring reports, and custom AI agents.Recent case: a company involved in the packaging, storage, and distribution of spices and condiments (Baix Camp, Tarragona) manually monitored the temperature and humidity of its warehouses (over 7,500 m²): one or two readings per day, entered into Excel. I designed the data backbone: sensors with 24/7 capture, a central database, a collaborative environment in SharePoint, and a Power BI dashboard by area. Result: approximately 50% fewer monitoring hours and 25% less spoilage.
- Free Power, S.L.Business Controller & BI LeadENERGY AND UTILITIESJanuary 2012 - November 2024 (12 years and 10 months)Barcelona, SpainFrom energy management and efficiency to Business Controller and BI Lead: thirteen years building the company's data, from the sensor capturing it to management's decision.
- Business Controller & BI Lead (2021–2024): Defined reporting and management dashboards and designed the proprietary data warehouse on SQL from scratch, calculating actual cost and margin per project.
- Data Analyst · Energy Efficiency (2014–2021): Designed and built an end-to-end real-time energy monitoring platform, from acquisition firmware to the calculation and alarm backend and multi-client dashboards by tariff period; also, data warehouse, ETL, and predictive models.
- Head of Administration / Energy Manager (2012–2014): Administration and energy management during the initial phase.
- TICC 4, S.L.Financial DirectorTELECOMMUNICATIONSOctober 2009 - April 2010 (6 months)Barcelona, SpainFinancial direction of the company.
- Audited and analyzed the accounting and general ledger of the accounting team.
- Improved the reporting system by delving deeper into the company's finances.
- Negotiated refinancing formulas with banks.
- Oversaw the orderly liquidation of the company.
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Education
- Master in Big Data & Business Analytics and Artificial IntelligenceEAE Business School2020
- Master in Accounting and Finance ManagementCEF · Centro de Estudios Financieros2006