About Jose Antonio
English
Conversational
Spanish
Native or bilingual
Experience
- InCorporatePartner - Marketing and Communication DirectorCONSULTING AND AUDITSFebruary 2013 - Today (13 years and 6 months)Madrid, SpainUnder the commercial brand InCorporate (https://www.incorporate.es) I work to improve the positioning, brand image, and commercial activity of various companies on the Internet, through:- SEO Audits and strategies.- Strategic planning and creation and management of Google Adwords campaigns.- SMM: community manager and creative actions on social networks for acquisition, database expansion, community building, etc.- Communication and press office actions: writing press releases, corporate posts, internal communication, organizing press conferences, events, etc.- Development of global marketing and communication strategies, according to the company's corporate objectives.
- Cinco Días (Elpaís.com)Editor-in-ChiefPRESS AND MEDIAOctober 2014 - Today (11 years and 10 months)Madrid, SpainCoordination of the editorial team for Territorio Pyme, a section of cincodias.elpais.comContent writing for the section, with appropriate SEO parameters to ensure good positioning of the texts.Selection of sources and topics, organization and coordination of content and writers, homepage configuration, and quality analysis.
- Agencia EFEVoice Actor and ScriptwriterPRESS AND MEDIAMarch 2015 - Today (11 years and 5 months)Madrid, SpainScriptwriter and voice actor for one of the segments of PymeTech, a radio program produced by Agencia EFE and aimed at SMEs, executives, startups, and entrepreneurs in general.
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Education
- Generative AI: the paradigm shift in journalism and communicationProdigioso Volcán2024Herramientas y casos prácticos para utilizar la IA generativa en proyectos de comunicación y redacción.