Freelancer profile translated to English.
Back to original languageAbout Joris
HubSpot Specialist with strong expertise in the event industry, I support companies in structuring, optimizing, and deploying their CRM to make it a true driver of commercial performance.
With over 10 years of experience in the event world (agencies, production, project management, commercial challenges), I perfectly understand the realities on the ground: complex sales cycles, multi-stakeholder management, custom project steering, and the importance of timing.
I primarily focus on:
HubSpot deployment and structuring (Sales, Marketing, CRM)
Optimization of sales pipelines and processes
Implementation of relevant, decision-oriented reporting
Automation of tasks to increase efficiency
Alignment of marketing, sales, and operational teams
My approach is simple: concrete, structured, and above all useful for the teams. No "showcase" CRM, but a tool that is truly adopted, used, and profitable.
I bridge the gap between HubSpot technology and the specific business challenges of the event industry, to transform your CRM into a real growth engine.
Can work on-site
Paris (up to 50km), Beauvais (up to 30km)
Experience
- WMH ProjectData MarketingENTERTAINMENT AND LEISUREMay 2025 - Today (1 year and 3 months)Paris, FranceLeading the lead generation strategy to feed the Biz Dev teams (multi-BU)- Deployment and structuring of HubSpot at the group level (550+ employees)- Internal reference for CRM, automation, and process optimization topics- Design and implementation of marketing & sales workflows (automation, nurturing, qualification)- Structuring of sales pipelines and harmonization of practices between Business Units- Support for teams (training, adoption, change management)- Collaboration with M&A teams for CRM audits and integrations of acquired companies- Implementation of reporting and dashboards for sales performance management- Optimization of data quality and governance (data cleaning, structuring, reliability)- Development of multi-channel acquisition systems (LinkedIn, emailing, sponsored campaigns)- Implementation of no-code solutions (Make, n8n) to automate business processes- Creation of systems to industrialize marketing and commercial production- Cross-functional interface between marketing, sales, and operations
- MagnumOperational Planning ManagementDecember 2022 - April 2025 (2 years and 4 months)Gonesse, FranceI took over the management of the department upon resumption of activity post COVID-19 to face the major upcoming challenges such as the Rugby World Cup 2023, Olympic Games 2024, etc.The objective is to rebuild a support service capable of handling national services in a tight recruitment context with limited sector attractiveness due to the health crisis, all without service discontinuity.- Operational planning management- Direct management of a team of 7 permanent support staff, +70 fixed technicians, and indirect management of a pool of +/- 1200 freelance technicians- Streamlining relationships with stakeholders (Technical Department, Sales, HR)- Complete restructuring of the planning department's work processes- Hiring, training, support, career development- Improvement and development of the company's ERP- Optimization of a purchasing budget related to staff outsourcing of €1.5 million- Support for 3 staff outsourcing providers"Boite de road" towards compliance through transition to temporary employment agencies. Establish and maintain strong relationships with suppliers and business partners.- Participate in promoting a positive company culture and a collaborative work environment.- Human resources management: Collaborate with the HR department and ensure that recruitment, training, and development policies are aligned with the company's strategic objectives.General Management, Process Improvement, and 9 more skills
- Recrutop eventSales ManagementHUMAN RESOURCESMay 2014 - December 2022 (8 years and 7 months)Paris, FranceCreation of the first temporary employment agency and recruitment firm exclusively dedicated to audiovisual, stage, and event professions.Internal diagnosis - Market researchCreation of the RECRUTOP Event brand, branding, positioning, communication, pricing..Management of a profit center with approx. €4M annual turnover• Business development - Customer loyalty - Management of tenders/framework agreementsManagement of recruitment campaigns, training, and team integration, skills assessment• Planning, coordination, and supervision of technical teams (1-100 people) for events (1-100 EVENTS/week)Implementation of external communication campaigns (print, digital, global marketing)Continuous process improvement - Optimization of resources (human, material, financial)Monitoring and management of various administrative tasks (reporting, HR, payroll, invoices, debt collection..)HR Consulting• Debt collection / general accountingPartnerships with schools and institutionsSupervision of a team of 6 to 8 permanent staff
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