Freelancer profile translated to English.
Back to original languageAbout Joris
👨💻 I am an expert in **Salesforce**, **CRM Analytics**, **Marketing Cloud automation**.
I designCRMsthat are useful, simple, and adopted. Not overly complex systems.
I make organizations clearer, more efficient, and more aligned.
🎓 3xSalesforceCertified
Expert in **Sales Cloud, Marketing Cloud, Service Cloud, Lightning, Admin**.
⚙️ +100sales repsequipped, +120 trained, 3CRMsredesigned from A to Z
+9 years of experience inCRMconsulting and **sales effectiveness**.
🧑💼Salesforce Consultantsince 2016
Sectors: insurance, events, B2B services.
Fun fact 1: I transformed an unstableCRMinto a growth lever in less than 3 months.
Fun fact 2: Mydashboardsenable sales reps to sell, not struggle.
Fun fact 3: I speakCRMwith the business teams, not in technical jargon.
◉ My references ⤵︎
Somfy
APRIL
Olympique Lyonnais
Capgemini
Adecco (via Modis)
◉ Here are the missions I regularly undertake ⤵︎
Salesforce Sales Cloud | Marketing Cloud | CRM Analytics | Service Cloud
Creation ofSalesforce CRMsfrom scratch for field sales teams
Taking over unstable foundations: redesigning journeys, automation, reliability
CTI integration and multi-cloud sales management
Structuring automated B2B & B2C marketing journeys
Training & adoption support (+100 users trained)
CRM | Sales | Data Analysis | Reporting | Salesforce Training
Design of action-orienteddashboards(managers & sales reps)
Audit ofCRMroadblocks and rapid remediation plan
Alignment of sales/marketing teamsaround theCRM
Operationalconsultingin sales effectiveness
Available 7 days a week via Malt messaging.
Response within one hour.
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km), Paris (up to 50km), Marseille (up to 50km), Lille (up to 50km), Bordeaux (up to 50km)
Experience
- SomfySalesforce ConsultantRETAIL (LARGE RETAILERS)January 2026 - Today (7 months)Lyon, France
- Transformation and adoption of Marketing Cloud: modeling of business-oriented tables enabling drag-and-drop targeting, coaching teams on best practices, and transitioning from one-off uses to automated journeys.
- Reliability of targeting and automated journeys: redesign of the preference center, harmonization of opt-in rules between Salesforce and Marketing Cloud, and simplification of consent management.
- Building an exploitable group vision: consolidation of multi-BU data (email, SMS, push) and centralization of Marketing Cloud data to feed dashboards.
- AprilSalesforce ConsultantBANKING AND INSURANCEMay 2025 - December 2025 (7 months)Lyon, France
- Creation of a CRM for a sales team: scoping and challenging business needs for seamless and scalable integration into the Salesforce standard.
- Enhanced customer knowledge: logging of interactions (calls, emails, SMS, documents) and transactions (quotes, contracts) to accelerate sales cycles and increase conversion.
- Improved productivity: automation of repetitive tasks and generation of guided tasks, allowing sales reps to focus on selling.
- Performance monitoring: generation of operational views to facilitate tracking and adjustments of field activities.
- AprilSalesforce ConsultantBANKING AND INSURANCEMarch 2021 - May 2025 (4 years and 2 months)Lyon, France
- Empowering sales teams: creation of a configuration space to define challenge rules with automated objective achievement calculation, enabling daily monitoring and saving 4 days/month of manual processing.
- Sales-driven marketing activation: launching journeys that trigger field actions and deliver personalized content, fostering more relevant interactions and building trust.
- Prioritizing efforts: dashboards allowing each sales rep to identify performance gaps within their scope and implement corrective actions on high-potential opportunities.
- Platform reliability: resolving critical issues and optimizing key processes through proactive analysis, securing sales operations and restoring user confidence.
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Education
- Master in Marketing EngineeringIAE Grenoble2015
- Master 1 International ManagementUniversity of Hertfordshire2013
Certifications
- Salesforce Certified AdministratorSalesforce
- Salesforce Certified CRM Analytics and Einstein Discovery ConsultantSalesforce