Freelancer profile translated to English.

Description

Marketing Engineer & Performance Analytics Consultant (GA4/GTM Specialist)

Hello! I'm Jorge Vargas, a Marketing Engineer specializing in transforming data into profitable decisions. My approach combines strategic business vision with advanced technical execution to help brands scale their digital results.

Why work with me? My greatest added value is operational efficiency due to the time difference. Being based in Melbourne, Australia (UTC+11), I offer a strategic advantage for companies in Spain and Europe: I work on your campaigns, optimize your ad spend, and prepare your reports while your market sleeps. When you start your workday, the work is done, measured, and optimized.

How can I help you?

Performance Strategy: Campaign management on Meta Ads focused on ROI/ROAS, optimizing every euro invested through A/B testing of creatives.

Advanced Analytics: Implementation and auditing of Google Analytics 4 (GA4) and Google Tag Manager (GTM) to ensure every click is traceable.

Data Visualization: Creation of interactive dashboards in Looker Studio so you can visualize your KPIs in real-time without complications.

Content & Creative Strategy: Design of high-impact digital assets in Canva Pro, focused on maximizing CTR and conversion.

My main deliverables include:

Audits of advertising and measurement accounts.

Implementation of measurement plans (Events and Conversions).

Monthly performance reports with actionable insights.

Strategic content and creative calendars for Paid Media.

I am looking for projects where technical precision and sustained growth are the priority. If you are looking for a proactive partner who delivers ready results every morning, let's talk.

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Freelance
Digital Marketing & Performance Strategist (Freelance)
December 2024 - Today (1 year and 8 months)
• ● I lead the ad spend and content strategy for SMEs, achieving a sustained 30% increase in engagement and improvement in conversion rates through data-driven ad optimization.
• ● Implementation of attribution models and event tracking to ensure accurate measurement of advertising return on investment.
Google Analytics 4 Google Tag Manager Meta Ads Looker Studio Performance Marketing
Red de RRHH
Marketing & Communications Coordinator HR Network
July 2024 - October 2024 (3 months)
Santiago de Chile, Chile
• ● Visual Identity & Branding: I developed the visual identity for the corporate magazine and designed high-impact Sales Decks and presentations for webinars, ensuring brand consistency. Content Strategy: Creation and execution of multi-platform editorial calendars. Production of graphic pieces in Canva Pro optimized to maximize CTR on digital channels. Event Marketing: Coordination of strategic communication for large-scale events and management of databases for Lead Nurturing and loyalty campaigns.
Content Strategy Copywriting Email Marketing Community Management Inbound Marketing
Ferretería El Dibujo,
Operations and Sales Strategy Manager
February 2021 - April 2024 (3 years and 2 months)
Chile
• ● I led the digital transformation of billing and inventory management processes.
• ● Optimization of distribution logistics and management of key customer relationships, improving operational efficiency and customer service.
Inventory Management Process Optimization Business Analysis Customer Service Strategic Planning