Jorge Secada Rodriguez

I help companies, executives, and investors make better financial decisions through robust, audited, and Excel-built financial models, adapted to the business reality and demanding scenarios.

I differentiate myself by providing senior judgment, technical rigor, and strategic vision, combining experience in business valuation, financial planning, and restructuring with a strong specialization in auditing, review, and formulation of complex financial models. I don't just deliver spreadsheets: I deliver clarity, reliability, and defensible financial arguments.

I typically manage projects such as business valuations, Excel financial models for investment or financing, review and audit of existing models, feasibility analysis, financial projections, scenarios, and sensitivity analysis, as well as financial support to management in critical moments of growth, investment, or restructuring.

I work with a practical, confidential, and results-oriented approach, ensuring that each deliverable is understandable, traceable, and ready for use by management, banks, or investors.