Jorge Sanz Sarrión

As a freelance consultant, I developed the organic positioning and Google advertising strategy for Bodas en la Nube.

As an SEO and Google Ads consultant, I collaborated with Cenáutica in developing a digital acquisition strategy focused on increasing the visibility of their nautical courses and improving new student generation. The project began with an analysis of the market and competition to identify positioning opportunities and define a strategy oriented towards hiring intent searches.

I was responsible for optimizing the main pages of the website, improving the content structure, internal linking architecture, and user experience to favor both organic positioning and conversion. Additionally, I conducted a specific keyword study for different nautical certifications, adapting the content to the most relevant queries made by users on Google.

In parallel, I designed and managed Google Ads campaigns focused on lead generation, segmenting ads by course type, geographic location, and potential clients' search intent. Throughout the campaign, I carried out a continuous optimization process, adjusting keywords, ads, bids, and audiences to maximize the return on advertising investment.

The work performed helped improve the company's online presence, increase qualified traffic to the website, and boost inquiries about the courses. The combination of SEO actions and the Google Ads strategy contributed to greater student acquisition and consolidated Cenáutica's visibility in searches related to nautical training.

I collaborate with Nautick to improve their digital strategy for increasing student acquisition for their online nautical courses. The project began with website design optimization, improving user experience and conversion pages. Subsequently, I designed and launched a Google Ads campaign that remains active and optimized to maximize return on investment.

We are currently continuing to work on the project's SEO positioning, focusing efforts on On-Page SEO optimization, improving loading speed, and creating a strategic blog aimed at positioning high-competition informational searches and keywords that did not fit on the main course pages. Thanks to this continuous work, the website is progressively increasing its organic visibility and strengthening its presence on Google.