Jorge Ruiz

I help companies create their brand(s), develop their business, or reposition them in the market in terms of communication and marketing.

Some of my clients:

RATP, Amnesty International, Handicap International France, Mersea,

Paraty, among others.

After working for a year as a graphic designer for the group, I was offered a position more aligned with my education. I was able to combine my strategic and creative knowledge to guide the communication and marketing of the group's brands.

My responsibilities:

- Redesign the brand identity to develop a new 360° strategy.

- Create and execute the marketing action plan.

- Think about and propose new brand activations.

- Ensure brand messaging and graphic identity consistency.

- Design and produce digital content.

- Negotiate and manage various suppliers (artists, printers...)

- Manage a community manager.

After learning French and completing some freelance assignments for the brand, the group's managers gave me the opportunity to start as a graphic designer. A new position I was able to access thanks to the skills acquired during my studies and my various professional experiences.

My responsibilities:

- Conduct photo shoots.

- Work on the brand's rebranding.

- Create communication materials for points of sale.

- Develop packaging for the grocery and takeaway sections.