Freelancer profile translated to English.
Back to original languageAbout Jorge
I help businesses, freelancers, and entrepreneurs bring order to their finances and make informed decisions, not blind ones.
I work on two levels depending on your needs: specific projects (a feasibility plan, a financial model, analyzing if an investment is worthwhile) and continuous support as an external financial director, by your side in the day-to-day business.
My value is not just in technique. I am a university professor of Finance and Investment and a doctoral student, but above all, I have founded and manage my own company: I handle suppliers, treasury, margins, and decisions with real money. And from my family's accounting firm, I know firsthand the accounting and tax reality of many businesses. I know what it's like to make decisions when the money is yours.
One-off Projects:
- Solid business and feasibility plans (for banks and investors)
- Financial modeling: income statement, treasury, and balance sheet, connected and coherent
- Investment analysis
- Critical review of existing models before your investor sees them
Recurring Projects (External Financial Management):
- Treasury control and month-to-month business monitoring
- Support in investment and strategy decisions
- Liaison with your accountant and suppliers
- Organization and management control: I bring order to the business structure — I define how economic information flows, organize purchasing, collection, and payment processes, and clarify who controls what
- This isn't standard project management: it's about organizing the company so its numbers can be controlled and improved.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km), Toledo (up to 10km)
Experience
- Asesoramiento y Gestión MéndezFinancial and Business ConsultantDIGITAL AND ITJanuary 2018 - Today (8 years and 6 months)Madrid, SpainHead of the financial advisory area at Asesoramiento y Gestión Méndez, a family-run accounting firm focused on SMEs and freelancers. Responsible for profitability analysis, resource optimization, and support in strategic decision-making. His work combines business consulting with a practical and close approach, adapted to the real needs of each client.
- BercianitasCo-founderAGRICULTUREJanuary 2023 - Today (3 years and 6 months)Toledo, SpainCarried out the creation and strategic direction of Bercianitas, an artisan sweets company from Méntrida with various distribution points in Toledo and Madrid.Definition of the business model, brand development, and execution of marketing and expansion strategies in new sales channels.Coordination of production operations, logistics, and commercial alliances, aimed at consolidating growth and market positioning.
- Universidad Europea de MadridBusiness and Finance LecturerEDUCATION AND E-LEARNINGOctober 2024 - Today (1 year and 9 months)Madrid, SpainProfessor of Business and Finance, specializing in financial analysis and business development. I provide practical training in commercial strategies, finance, and business. My approach is focused on enabling students for business management and the creation of new projects, connecting theory with real-world cases.
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Education
- Doctoral Program inUniversidad Europea2026Programa de Doctorado en
- University Master's Degree for Secondary Education Teachers, Baccalaureate, Vocational Training, and Language EducationUniversidad Rey Juan Carlos2019Máster Universitario de profesorado en Educación Secundaria, Bachillerato, FP e