Description

Hi there! 👋

I’m Jorge, a Certified Webflow Premium Partner, and I’ve built 1,000+ Webflow projects over the past 7 years.

Here are three websites I've built and managed:

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My work is built around three main pillars: top-of-class Webflow development, UX design, and CRO / growth marketing. I focus on building scalable page structures, clean components, and thoughtful systems that are not just visually polished, but also easy to manage, fast to iterate on, and built with conversion in mind. In a world where AI can generate a lot of basic layouts quickly, I think the real value is in the strategy, structure, UX decisions, and technical execution that make a website actually work for the business.

⭐️ Fun fact: I was a guest speaker at Webflow Conference 2023 ⭐️

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
German
Conversational
Italian
Conversational

Workplace preferences

Remote only

Primarily works remotely

Kajabi
Growth Strategist & Web Lead
October 2022 - Today (3 years and 9 months)
• ● Led website growth strategy following a company rebrand and leadership transition, treating the marketing website as a product ecosystem rather than a one-time redesign.
• ● Identified website friction across top-of-funnel and mid-funnel journeys for users arriving from paid and organic acquisition channels.
• ● Implemented experimentation and analytics workflows using Eppo, RudderStack, and Amplitude to validate optimization opportunities and connect behavior insights to conversion outcomes.
• ● Restructured the homepage experience around messaging clarity, CTA visibility, trust-building, and clearer product understanding after identifying that roughly 80% of users were not scrolling below the hero.
• ● Expanded mid-funnel website infrastructure with targeted pages and discovery pathways that helped users self-educate and progress toward signup intent.
• ● Partnered across marketing, design, analytics, and leadership while maintaining hands-on ownership of front-end implementation and growth strategy execution.
• ● Delivered measurable growth outcomes, including an approximately 20% relative increase in bottom-line conversions and approximately 15% relative increase in engaged sessions.
• ● Established a repeatable framework for experimentation, funnel optimization, and ongoing website growth initiatives.
Webflow User Experience Design Figma CRO HTML/CSS
EDEN
Growth Consultant & Webflow Developer
January 2026 - March 2026 (2 months)
• ● Audited EDEN's full Webflow site across UX, site structure, component scalability, CMS architecture, and conversion opportunities.
• ● Created a long-term website growth strategy outlining improvements to navigation, page hierarchy, funnel flow, and scalable Webflow infrastructure.
• ● Rebuilt and refined core Webflow components to improve design consistency, maintainability, responsiveness, and internal team usability.
• ● Delivered strategic recommendations for turning the website into a more scalable growth system, with clearer user journeys and stronger conversion pathways.
Webflow HTML/CSS Figma CRO User Experience Design
Flex
Growth Strategist & Webflow Developer
September 2022 - October 2023 (1 year and 1 month)
• ● Worked closely with paid acquisition teams to design and launch high-converting landing pages for campaign-specific funnels.
• ● Built and optimized Webflow landing pages focused on improving conversion rates, lead quality, and paid traffic performance.
• ● Supported growth experiments across messaging, CTA strategy, page structure, and funnel flow to identify higher-performing user journeys.
• ● Created reusable Webflow sections and landing page systems to speed up campaign launches and ongoing funnel iteration.
SELECTED IMPACT
• ● Kajabi Website Optimization: Improved signup and engagement performance after rebrand by refining homepage hierarchy, simplifying product messaging, and expanding mid-funnel pathways. Experimentation Infrastructure: Built stronger feedback loops between behavioral analytics, experiment design, front-end implementation, and conversion performance. Scalable Growth Systems: Developed reusable web systems that support faster iteration, cleaner tracking, and more consistent cross-functional execution.
Webflow HTML/CSS User Experience Design Figma CRO