Jorge Herrero

I am currently working as a freelance consultant specializing in AI (Artificial Intelligence), digital strategy and product development. I collaborate with various clients to define business objectives, enhance digital experiences, and implement innovative solutions using artificial intelligence. My focus is on helping organizations navigate digital transformation, embrace AI, optimize product roadmaps, and achieve strategic goals through tailored solutions and best practices.

As the Chief Product Officer at Prensa Ibérica, I am responsible for overseeing all digital products of the largest media property in Spain, which includes more than 30 newspapers, magazines, and e-commerce sites. I lead a talented team of product managers, product designers (UX, UI, Web Development, and Mobile), and developers to define and execute the product vision, strategy, user experience, websites, mobile apps, and design system for the group. My responsibilities encompass a wide range of critical areas:

• Product Vision and Strategy: Defining and executing the overall product vision and strategy for the group's diverse digital portfolio.

• User Experience and Design System: Enhancing user experience and maintaining a cohesive design system across all products.

• Team Leadership: Leading a talented team of Product Managers and Product Designers (including UX, UI, and front-end web development).

• Technical and Web Development Expertise: Leveraging my extensive technical background and web development experience to ensure robust and scalable product solutions.

• Product Management and Design: Applying my deep knowledge in product management and product design to drive innovation and deliver high-quality digital experiences. The Prensa Ibérica media group comprises over 30 local, national, and sports newspapers, along with several thematic magazines in fashion, travel, motors, and more. Our portfolio also includes classified and e-commerce sites. Key publications and sites include:

• Newsrooms: El Periódico, Diario Sport, La Nueva España, Faro de Vigo, La Información, Levante EMV, El Día, Superdeporte, among others.

• Magazines and Others: Revista Viajar, Revista Woman Madam Figaro, Información, Iberanuncios, Casa Gourmet, and more. Explore our complete directory at Prensa Ibérica Directory: https:// www.prensaiberica.es/directorio-general/

In my role as Chief Product and Technology Officer, I was responsible for defining and transforming product processes for the various ticket verticals on the site. This hybrid role combines the responsibilities of both a CPO and a CTO, encompassing several key areas:

• User Experience (UX): Optimization and continuous improvement of user experience.

• Front-end and Back-end Development: Leading comprehensive site development, ensuring seamless integration between user interfaces and backend infrastructure.

• Information Technology and Data Architecture: Designing and managing data architecture to ensure system robustness and scalability.

• AWS and DevOps: Implementing and maintaining cloud solutions using AWS, and adopting DevOps practices to enhance development team efficiency and collaboration.

• Agile Methodologies: Introducing and consolidating agile methodologies locally to foster a culture of continuous improvement and rapid response to market needs.

• Marketing and Verticals Strategy: Providing strategic advice on marketing and on defining and developing new business verticals. Additionally, I am part of the management team, contributing to strategic decision-making and ensuring alignment of technological and product objectives with the company's overall vision.