About Jorge
Digital Marketing and eCommerce specialist with extensive experience in developing SEO, SEM and data analysis strategies for B2B and B2C companies in diverse sectors such as technology, fashion and consumer goods. Throughout my career, I have led projects ranging from website optimization to creating performance dashboards, implementing advanced automation tools and scripting with Python and SQL.
In the area of technical SEO, I have designed and implemented systems that improve website visibility, optimize user experience and facilitate troubleshooting through automated analysis processes. In addition, as a Data Analyst, I have collaborated in creating robust data structures, helping development and marketing teams improve the effectiveness and impact of their strategies through customized dashboards and detailed analysis of traffic and conversion data.
My experience also includes managing marketing teams on large-scale projects. I have managed multidisciplinary marketing teams of 20 people, covering all areas: strategy, development, SEO, advertising, design, and communication; ensuring strategic alignment and achieving measurable results focused on profitability.
This comprehensive approach allows me to deliver 360° solutions that maximize ROI and ensure sustainable growth for each client.
Areas: Digital Marketing | E-Commerce | Data Analysis | Data Visualization | SEO | Inbound Marketing | Agile Management | Branding | Automation | Marketplace
Languages: Spanish | English
Coding Languages: Python | SQL
Softwares: Google Analytics 4 & Universal | WordPress | WooCommerce | Shopify | Google Tag Manager | Google Ads | Facebook Ads | Google DataStudio | Tableau | Power BI | SEMRush | Brevo | Google Merchant Center | Channable | Funnel.io | Elementor Pro | Amazon Seller Central | Amazon Ads
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FreelanceDigital Marketing Consultant - SEO, SEM & Data AnalystCONSULTING AND AUDITSMarch 2023 - Today (3 years and 3 months)Canary Islands, SpainDay-to-day tools: Google Ads, Facebook Ads, Screaming Frog, Semrush, Google Analytics, Google Tag Manager, Google Search Console, Google Merchant Center, Helium 10, Amazon Seller Central, Amazon Ads, Channable, WordPress, Woo Commerce, Looker Studio, Make, Cookiebot.Programming languages: SQL and Python
- Website launch and SEO optimization: project management of the launch of 9 self-developed WordPress websites, ensuring SEO-friendly development, ERP and CRM integrations through APIs, and leading developers to maximize efficiency.
- Lead automation and qualification: implemented lead collection and qualification processes, using APIs to automate data flow and ensuring leads were prepared before follow-up.
- Ad campaign management: managing Google Ads and Facebook Ads campaigns, planning management, and optimization to ensure ROI.
- Marketing team leadership: leading a multidisciplinary team of 20 people, composed of SEO, SEM, development, design, video, and communication professionals, improving coordination and resource allocation.
- Product feed optimization: applying advanced SEO techniques and process automation for ecommerce and Google Shopping, optimizing elements such as images, descriptions, and prices through Python scripts, automation tools, and connection with APIs.
- Amazon account management: catalog improvements in SEO, images, A+ content, and Amazon Stores. And management of advertising campaigns within Amazon.
- FrontiersGoogle Data Analyst - SEOPRESS AND MEDIAOctober 2022 - March 2024 (1 year and 6 months)Lausana, SwitzerlandDay-to-day tools: Google Analytics, Google Tag Manager, Google Cloud, Looker Studio, Google Search Console, Screaming Frog, Semrush, MOZ, Ubbersuggest, Google Colaboratory, JiraProgramming languages: SQL and Python
- Development of dashboards for SEO and SEM tracking: designed customized dashboards to visualize key SEO and SEM metrics, facilitating decision-making for management, marketing, and development teams for the company's 280+ magazines.
- Database integration: created connectors between Google Analytics, Google Search Console and internal databases, integrating data from various areas and study teams, facilitating centralized reporting and analysis.
- Automated SEO error monitoring: developed dashboards for tracking technical SEO errors such as redirects, broken links, and structured data issues. Automation was done with Python scripts that connected data with different Google APIs, which facilitated the prioritization of fixes for each team.
- Advanced Google Tag Manager configuration: Configured and managed over 30 containers in Google Tag Manager, implementing over 100 events and complying with GDPR standards using OneTrust.
- Coordination with technical teams: I worked with development teams to ensure the correct implementation of tracking codes and data layers, providing technical guidelines and ensuring the quality of data tracking.
- Digital Group - Agencia de MediosE-commerce Account Manager - PPC SpecialistE-COMMERCEDecember 2021 - September 2022 (9 months)Madrid, SpainDay-to-day tools: Google Ads, Facebook Ads, Google Data Studio, Google Tag Manager, Google Analytics Universal, Google Analytics 4, Canva, WordPress, Shopify, Funnel.io, Google Merchant Center, Channable, SEMrush
- Work with e-commerce accounts from different industries: fashion, food and beverage, pets, home deco, toys, and collectibles.
- Manage Google Ads and Facebook Ads accounts (SEM and Social Paid strategy and management).
- Help clients grow through data collection improvements, new web projects, branding, SEO audits, feed management, and onboarding in marketplaces.
- Optimize and create e-commerce on Shopify: support in Shopify store development project, managing web design, catalog uploading, and ensuring navigation focused on maximizing conversions.
- Product feed management: auditing and optimizing product feeds for Google Shopping and Instagram Shops, integrating data from multiple sources, and optimizing listings for visibility and sales.
- Create annual marketing and sales proposals: prepare strategic marketing plans for clients, participate in the submission, sales, and follow-up process, and then manage those accounts.
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Education
- Master of Science in Business Analytics (MBan)Hult International Business School2020Master of Science in Business Analytics (MBan) - San Francisco, Data Analysis
- Master of Science in International Business (MIB)Hult International Business School2019Master of Science in International Business (MIB) - Boston, Minor in Marketing
Certifications
- Ultimate Google Ads Training 2020: Profit with Pay Per ClickUdemy2021
- Analyzing Marketing Campaigns with PandasDataCamp2020