Freelancer profile translated to English.
Back to original languageAbout Jorge
Growth Marketing and Lead Generation Strategist with over 8 years of international experience transforming advertising budgets into real profitability. My specialty is designing and executing complete digital ecosystems: from qualified traffic acquisition to technical integration into the CRM to ensure the traceability of each sale.
How can I help your business?
Paid Media Strategy: Advanced campaign management in Meta Ads and Google Ads with an obsessive focus on ROI and CTRs above 5%.
Analytics and Measurement: Technical implementation of GA4 and Google Tag Manager so you can make decisions based on real data, not assumptions.
Sales Automation: Synchronization of leads with CRM (Zoho, HubSpot) to optimize your sales team's workflow.
Proven Results: I have managed successful campaigns in highly competitive markets such as the USA, Spain, and Germany, achieving significant CPA optimizations (e.g., $1.52 per lead in B2B sectors).
My commitment is to be your strategic and technical ally, providing a 360° vision that combines agency creativity with the analytical rigor of a data expert.
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- UpworkGrowth Marketing & Lead Generation SpecialistAugust 2023 - Today (3 years)Growth Marketing and Lead Generation Strategist with a focus on measurable results and a proven track record managing acquisition systems for clients in the United States, Europe (Spain, Germany), and Latin America (Mexico, Colombia, Costa Rica). Throughout my career, I have developed digital ecosystems that integrate advanced advertising with automated sales funnels, adapting conversion strategies to diverse international markets and consumer behaviors.Key Responsibilities and Achievements:
- Paid Media Strategy: Comprehensive management of campaigns in Meta Ads and Google Ads, achieving significant budget optimizations and CTRs above 5%.
- Lead Generation: Implementation of conversion funnels that generate a steady flow of prospects (average of 200 leads per month with competitive CPAs of $1.52).
- Automation and Integration: Technical synchronization of leads captured in advertising platforms with CRM systems (Zoho, HubSpot) to ensure immediate sales response.
- Advanced Analytics: Configuration of Google Tag Manager and GA4 for precise tracking of events and conversions, ensuring data-driven decisions.
- Conversion Rate Optimization (CRO): Audit and improvement of landing pages and forms to maximize client capture rate.
- High-Impact Content: Creation and editing of creative assets (video and design) specifically oriented towards conversion and engagement.
- Tag ExpertJunior Web AnalyticsSeptember 2022 - August 2023 (11 months)Analytics and technical implementation specialist, focused on precise measurement of user behavior and campaign performance for over 30 international projects.Responsibilities and Applied Knowledge:
- GA4 and GTM Implementation: Advanced configuration of Google Tag Manager for tracking events, conversions, and custom parameters in complex environments.
- Multi-platform Measurement: Technical integration and audit of tracking pixels for Meta Ads, TikTok Ads, and Google Ads, ensuring correct data attribution.
- Behavior Analysis: Use of heatmapping and session recording tools (Microsoft Clarity) to identify friction points in the conversion funnel and improve user experience (UX).
- Data Visualization: Creation of interactive dashboards and automated reports in Looker Studio, transforming raw data into actionable business metrics (KPIs).
- Funnel Optimization: In-depth analysis of web metrics to diagnose the health of sales funnels and propose improvements based on real traffic behavior.
- JECASMARSocial Media Manager & Digital MarketerAugust 2018 - September 2022 (4 years and 1 month)I led my own digital services project as a freelance professional, providing comprehensive marketing solutions to international clients in Spain, Germany, and Latin America. I specialized in building the digital foundation for growing brands, combining creative design with strategic platform management.Responsibilities and Developed Competencies:
- Digital Asset Creation: Design and development of visual identity, including logos, business cards, labels, and advertising material.
- Content and Video Strategy: Comprehensive social media management (Instagram/Facebook) through the creation, video editing, and design of graphic elements aimed at engagement.
- Organic Growth: Implementation of organic growth tactics that resulted in increased followers and reach for clients in various sectors (e.g., +3,700 followers in 90 days for specific clients).
- Web Management: Development and maintenance of WordPress websites, ensuring a solid and functional digital presence for small businesses.
- Funnel Design: Initial conceptualization of sales and lead generation funnels, laying the groundwork for qualified traffic strategies.
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Education
- International Master's DegreeInstituto Internacional de Estudios Globales2020Maestría Internacional
- Bachelor's DegreeUniversidad Católica del Táchira2015Licenciatura
Certifications
- Google Ads Search CertificationGoogle2023
- Google Analytics Individual QualificationGoogle2022