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Jorge Bosch AlésJB

Jorge Bosch Alés

Customer Experience and Product Manager

€450/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jorge

:👋 In case you don't know me, I'm Jorge Bosch Alés. Since 2011, I've been working as a Business Consultant specializing in customer experience, product, and digital transformation.

WHAT DO I DO?

🥰 I IMPLEMENT NEW CUSTOMER EXPERIENCES. Customer Journey, voice of the customer, interaction design... and what I enjoy most, setting up customer experience departments from scratch.

🚀 I TRANSFORM COMPANIES. I manage end-to-end projects, leading teams and achieving results.

💡 I DESIGN INNOVATIVE PRODUCTS AND SERVICES. I understand customer needs and then move on to design. I use agile and Design Thinking methodologies.

🔄 I HELP WITH DIGITAL TRANSFORMATION AND CULTURAL CHANGE. I digitize and automate processes, but above all, I transform behaviors, because digital transformation is about people, not technology.

💰 I CREATE NEW VALUE PROPOSITIONS AND BUSINESS MODELS. I analyze and optimize business models using tools like the Business Model Canvas.


WHY AM I GOOD AT WHAT I DO?

📌 I've helped over 30 companies in 12 different sectors. Companies like VW, B. Santander, SM, Repsol, NH, Zurich Seguros, or Mapfre.

📌 11 years as a consultant. At EY, I was a Manager of Customer Experience & Digital Transformation, managing over 10 people and projects over €500,000.

📌 I'm an expert in understanding the customer. I always keep them in mind when making business decisions.

📌 I achieve tangible results, such as over 10 p.p. "NPS" with a direct impact on retention, cross-selling, and conversion, or savings of over 10% by streamlining processes.

📌 I have experience setting up companies from scratch. That's what I did at Connecting Visions.

📌 I love digital tools. I consider them great allies for being more profitable and scalable.

📌 I make things happen. 100% business-oriented and very analytical. I foster a "Data-Driven" culture wherever I go.
  • Spanish

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • Freelance
    Freelance Customer Experience and Product Management Specialist
    January 2023 - Today (3 years and 5 months)
    Madrid, Spain
    Since the beginning of 2023, I've been personally helping various companies to become customer-centric. To do this, I work on customer experience improvement projects, creating digital products that consider customer needs, and orienting the entire company culture to always keep the customer in mind for decision-making. I always aim for everything we do to have an impact on customer loyalty and, consequently, on improving Customer Lifetime Value (CLTV), reducing Acquisition Cost (CAC), and enhancing experience indicators like Net Promoter Score (NPS). My specialties where I can help you are: I IMPLEMENT NEW CUSTOMER EXPERIENCES: Customer Journey, market research, voice of the customer, interaction design... and what I enjoy most, setting up customer experience departments from scratch. *DESIGN INNOVATIVE PRODUCTS AND SERVICES:* I understand customer needs, identify "Customer Personas," and then move on to conceptualization. I use agile and Design Thinking methodologies to launch an MVP. I conceptualize digital products that engage your customers. ✅✅ I IMPLEMENT TOOLS AND MANAGE CHANGE: I digitize and automate processes, but above all, I transform behaviors, because digital transformation is about people, not technology. I MAKE DIGITAL TRANSFORMATION A REALITY: I manage end-to-end projects, leading teams and aligning business, technology, and customer needs to achieve results. You can learn much more about me: My services: https://jorgeboschales.com/servicios/ Success stories: https://jorgeboschales.com/casos-de-exito/ Fun facts about me: https://jorgeboschales.com/sobre-mi/
  • Connecting Visions
    Digital Transformation Manager
    February 2019 - January 2023 (3 years and 11 months)
    Madrid, Spain
    Connecting Visions is a startup founded in 2018. My role is to build an open ecosystem of technology and talent to provide solutions for various client challenges. Within Connecting Visions, my main responsibilities are:
    - Responsible for the digitalization of Connecting Visions' business model to transform it into a more efficient and scalable organization (selection and implementation of internal CRM, website creation, internal process creation...).
    - Scouting for cutting-edge digital transformation technologies and specialized profiles.
    - Project management, management of specialized suppliers, and talent that provide solutions to client challenges.
    - Coordination of the various resources within the ecosystem, as well as leading more junior profiles within Connecting.
    - Development of recommendations and proposals to clients on how to solve their business challenges.
  • EY
    Manager Customer Experience & Digital Transformation
    February 2016 - February 2019 (3 years)
    Madrid, Spain
    At EY, I focused on customer experience strategy and management, helping organizations identify every customer interaction (through the Customer Journey) by creating memorable experiences that customers remember to foster loyalty, cross-selling, and advocacy. I also led projects related to company digitalization and change management. Currently, my main responsibilities at EY are:
    - Direction and management of customer experience and transformation projects, ensuring their quality and success.
    - Management of deadlines and planning of various project activities.
    - Main point of contact with the client, coordinating activities and results presentation with them.
    - Management and direction of various consultants and analysts participating in projects. Ensuring the growth and retention of the team's consultants and analysts.
    - Continuous participation in project sales and proposal preparation.
    - Participation in the development of the customer experience and digital transformation area, designing the offering and value proposition for our clients.

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Education

  • Double Degree in Law and Business Administration and Management (E-3), Financial Specialization
    Pontifical Comillas University
    2012
    Doble licenciatura en Derecho y Administración y Dirección de Empresas (E-3), Especialidad financiera
  • ThePowerMBA Program, Business Expert - Business Administration and Management
    ThePowerMBA
    2020
    Programa ThePowerMBA, Business Expert - Administración y Dirección de Empresas

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