About Jorge
Spanish
Native or bilingual
Experience
- FreelanceFreelance Customer Experience and Product Management SpecialistJanuary 2023 - Today (3 years and 5 months)Madrid, SpainSince the beginning of 2023, I've been personally helping various companies to become customer-centric. To do this, I work on customer experience improvement projects, creating digital products that consider customer needs, and orienting the entire company culture to always keep the customer in mind for decision-making. I always aim for everything we do to have an impact on customer loyalty and, consequently, on improving Customer Lifetime Value (CLTV), reducing Acquisition Cost (CAC), and enhancing experience indicators like Net Promoter Score (NPS). My specialties where I can help you are: I IMPLEMENT NEW CUSTOMER EXPERIENCES: Customer Journey, market research, voice of the customer, interaction design... and what I enjoy most, setting up customer experience departments from scratch. *DESIGN INNOVATIVE PRODUCTS AND SERVICES:* I understand customer needs, identify "Customer Personas," and then move on to conceptualization. I use agile and Design Thinking methodologies to launch an MVP. I conceptualize digital products that engage your customers. ✅✅ I IMPLEMENT TOOLS AND MANAGE CHANGE: I digitize and automate processes, but above all, I transform behaviors, because digital transformation is about people, not technology. I MAKE DIGITAL TRANSFORMATION A REALITY: I manage end-to-end projects, leading teams and aligning business, technology, and customer needs to achieve results. You can learn much more about me: My services: https://jorgeboschales.com/servicios/ Success stories: https://jorgeboschales.com/casos-de-exito/ Fun facts about me: https://jorgeboschales.com/sobre-mi/
- Connecting VisionsDigital Transformation ManagerFebruary 2019 - January 2023 (3 years and 11 months)Madrid, SpainConnecting Visions is a startup founded in 2018. My role is to build an open ecosystem of technology and talent to provide solutions for various client challenges. Within Connecting Visions, my main responsibilities are:- Responsible for the digitalization of Connecting Visions' business model to transform it into a more efficient and scalable organization (selection and implementation of internal CRM, website creation, internal process creation...).- Scouting for cutting-edge digital transformation technologies and specialized profiles.- Project management, management of specialized suppliers, and talent that provide solutions to client challenges.- Coordination of the various resources within the ecosystem, as well as leading more junior profiles within Connecting.- Development of recommendations and proposals to clients on how to solve their business challenges.
- EYManager Customer Experience & Digital TransformationFebruary 2016 - February 2019 (3 years)Madrid, SpainAt EY, I focused on customer experience strategy and management, helping organizations identify every customer interaction (through the Customer Journey) by creating memorable experiences that customers remember to foster loyalty, cross-selling, and advocacy. I also led projects related to company digitalization and change management. Currently, my main responsibilities at EY are:- Direction and management of customer experience and transformation projects, ensuring their quality and success.- Management of deadlines and planning of various project activities.- Main point of contact with the client, coordinating activities and results presentation with them.- Management and direction of various consultants and analysts participating in projects. Ensuring the growth and retention of the team's consultants and analysts.- Continuous participation in project sales and proposal preparation.- Participation in the development of the customer experience and digital transformation area, designing the offering and value proposition for our clients.
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Education
- Double Degree in Law and Business Administration and Management (E-3), Financial SpecializationPontifical Comillas University2012Doble licenciatura en Derecho y Administración y Dirección de Empresas (E-3), Especialidad financiera
- ThePowerMBA Program, Business Expert - Business Administration and ManagementThePowerMBA2020Programa ThePowerMBA, Business Expert - Administración y Dirección de Empresas