Freelancer profile translated to English.

Description

Are you looking for someone who can make an impact immediately – without lengthy onboarding, knowledge gaps, or ramp-up time? That's exactly what I offer.

As an experienced Interim General Manager and Commercial Director, I take on mandates in sales development and transformation, digital go-to-market strategies, e-commerce scaling, brand positioning, and operational leadership during phases of growth or upheaval.

What sets me apart: I have founded, scaled, and exited companies myself – and I have managed large organizations. This combination of entrepreneurial thinking and operational leadership experience is rare. At AIDA Cruises, I increased e-commerce by 23% YoY and reduced the Cost-Sales Ratio from 8.2% to 6.1%. At 7days jobwear, as MD & CMO, I digitized and scaled nine European country organizations. At lastminute.com, as CEO DACH, I was responsible for over EUR 400 million in revenue.

I am available for projects immediately – remotely, hybrid, or on-site in the DACH region.

Languages

German
Native or bilingual
English
Fluent
French
Basic
Dutch
Basic

Workplace preferences

Can work on-site

München (up to 50km)

Diverse
Interim Commercial & Sales Lead
September 2019 - Today (6 years and 9 months)
München, Germany
• Consultant & Interim Director for hotel, tourism, and sports associations (DACH)
• External partner for the German Basketball Federation: Development of B2B offering structures, monetization of partnerships
• Consultant for Deutsche Telekom: Conception of customer-centric sports experiences for customer loyalty & B2B activation
Business Development Corporate Strategy Sales & Marketing Digital Transformation Interim Management
7days jobwear GmbH,
MD & CMO
January 2021 - December 2023 (2 years and 11 months)
Lotte, NW, Germany
European market leader in medical workwear, approx. EUR 100 million in revenue.
• Complete D2C digitization: Webshop, digital marketing, data-driven channel integration – double-digit growth p.a.
• Managing Director responsibility in all country organizations (AT, CH, FR, BE, NL, DK, SE, NO, FI)
• Premium repositioning of the brand with consistent implementation in sales and communication
AIDA Cruises,
VP Marketing Channel Management & Direct Sales
January 2017 - August 2019 (2 years and 7 months)
Hamburg, Germany
Overall responsibility for all direct sales channels (online & offline), multi-million euro revenue.
• Leadership of Customer Center with 300+ Sales Agents; E-commerce +23% YoY
• Cost-Sales Ratio from 8.2% to 6.1% through data-driven channel management
• First-time achievement of growth targets (2018) through realignment of channel strategy
• Social Media #1 among all German tour operators; Instagram community six-figure in 18 months