About Jordy
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Experience
- Publicis GroupeWeb Analytics Specialist, Multi-clientPRESS AND MEDIAJanuary 2022 - Today (4 years and 5 months)Paris, FranceTasks:- Audit of an analytics structure- KPI monitoring- Dashboard creation- Monthly / Weekly reports- UTM creation- Tracking implementation (GTM, Data Layer)- Google Analytics, Data Studio- Setting up a tracking strategy- Test environment QA- A/B Test
- Publicis GroupeSenior Web Analyst Mercedes ClientPRESS AND MEDIAMay 2021 - December 2021 (8 months)Paris, FranceTasks:- KPI monitoring- User testing / A/B Test- UTM creation- Campaign Tracking via GA/AA- Retroplanning- Reporting dashboard- Dashboard- Tagging plan- Used Vehicle and Associate Referent- Data team supervision- Programmatic/CRM/Social- Lead monitoring
- Pop FigureWeb Analyst Marketing - Content IntegratorE-COMMERCEJanuary 2020 - Today (6 years and 5 months)Paris, Francehttps://pop-figure.com/Analysis:- Product performance analysis- Monitoring site KPIs and objectives- Creating a tagging plan- Analysis of user journey performance- Creating custom dashboards- Implementing campaign and product feed tracking- Implementing partner tags- Analysis of landing page performance & A/B tests- Campaign monitoring, recommendations, and optimizationsE-commerce:- WooCommerce- Dropshipping- Content creation and publication- B2C site development and optimization- Stock and order management- SEO- CSSTools: Google Tag Manager, Google Analytics, Data Studio, Google Optimize, Excel, WordPress, Google Ads
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Education
- BTS Management of Commercial UnitsSchool of Trades of Boulogne2017
Certifications
- Google Analytics Individual QualificationGoogle2021