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Jordy M.JM

Jordy M.

Expert GA4 - Google Tag Manager - Audit - Strategy

€300/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jordy

I am a web analytics specialist with meticulous research skills and a commitment to improving efficiency. With over 5 years of experience in web analytics, I have cultivated my ability to deeply analyze any website and identify new opportunities. I am a self-taught digital expert whose career has included roles as a developer, copywriter, designer, SEO optimization expert, Analytics and AdWords consultant.

Skills :

Data Analysis and Visualization - Able to connect any API data source to Google Data Studio - Create dashboards, reports - Implement Google Analytics, GTM - Audit of analytics structure and SEO
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Publicis Groupe
    Web Analytics Specialist, Multi-client
    PRESS AND MEDIA
    January 2022 - Today (4 years and 5 months)
    Paris, France
    Tasks:

    - Audit of an analytics structure
    - KPI monitoring
    - Dashboard creation
    - Monthly / Weekly reports
    - UTM creation
    - Tracking implementation (GTM, Data Layer)
    - Google Analytics, Data Studio
    - Setting up a tracking strategy
    - Test environment QA
    - A/B Test
    Google Analytics Google Data Studio Google AdWords Web Marketing Strategy Audit Web Analytics Business Analysis SEO
  • Publicis Groupe
    Senior Web Analyst Mercedes Client
    PRESS AND MEDIA
    May 2021 - December 2021 (8 months)
    Paris, France
    Tasks:

    - KPI monitoring
    - User testing / A/B Test
    - UTM creation
    - Campaign Tracking via GA/AA
    - Retroplanning
    - Reporting dashboard
    - Dashboard
    - Tagging plan
    - Used Vehicle and Associate Referent
    - Data team supervision
    - Programmatic/CRM/Social
    - Lead monitoring
    SEO Google Analytics Google AdWords Google Data Studio UTM CRM Dashboard
  • Pop Figure
    Web Analyst Marketing - Content Integrator
    E-COMMERCE
    January 2020 - Today (6 years and 5 months)
    Paris, France
    https://pop-figure.com/

    Analysis:

    - Product performance analysis
    - Monitoring site KPIs and objectives
    - Creating a tagging plan
    - Analysis of user journey performance
    - Creating custom dashboards
    - Implementing campaign and product feed tracking
    - Implementing partner tags
    - Analysis of landing page performance & A/B tests
    - Campaign monitoring, recommendations, and optimizations

    E-commerce:

    - WooCommerce
    - Dropshipping
    - Content creation and publication
    - B2C site development and optimization
    - Stock and order management
    - SEO
    - CSS

    Tools: Google Tag Manager, Google Analytics, Data Studio, Google Optimize, Excel, WordPress, Google Ads
    E-commerce Google AdWords Google Analytics Web Analytics Dashboard Social Networks SEO

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Education

  • BTS Management of Commercial Units
    School of Trades of Boulogne
    2017

Certifications

  • Google Analytics Individual Qualification
    Google
    2021
    Google Analytics AdWords Training Google AdWords Google Tag Manager Dashboard Google Search Console

Skill set

Categories