Jordi Llordés

4 years 5 months

Chief Operating Officer

October 2023 - Present (3 months)

Barcelona, Catalonia, Spain

As Operations Director at AIDEA, I lead and coordinate key operational activities, ensuring our processes and systems are optimized to deliver maximum value to our clients. I oversee daily operations, ensuring quality and efficiency standards are met, and work closely with other team leaders to drive the company's overall strategy. My key responsibilities include:

Designing and improving operational processes to optimize efficiency and productivity. Coordinating with cross-functional teams to ensure timely and high-quality delivery of our products and services. Developing and monitoring operational performance metrics, using data to make strategic decisions. Managing and mentoring the operations team, fostering a collaborative and results-oriented work environment. Collaborating with senior management in the formulation of short- and long-term strategies and objectives. AIDEA is not just another project; it is a monumental challenge that promises to change the technological landscape.

6 years 3 months

R&D Project Manager & Business Analyst

August 2018 - Present (5 years 5 months)

Barcelona and surroundings, Spain

Responsible for projects within the innovation department. As a project manager, my tasks consist of planning, budgeting, supervising, and documenting all aspects of the specific project I am working on. Responsibilities:

• Coordinate internal resources and third parties/suppliers for the successful execution of projects.

• Ensure that all projects are delivered on time, within scope, and within budget.

• Develop project deadlines and objectives, involving all relevant stakeholders and ensuring technical feasibility.

• Ensure resource availability and allocation.

• Develop a detailed project plan to track progress.

• Use appropriate verification techniques to manage changes in project scope, schedule, and costs.

• Measure project performance using appropriate systems, tools, and techniques.

• Report and escalate to management as needed.

• Manage client relationships and all stakeholders.

• Perform risk management to minimize project risks.

• Establish and maintain relationships with third parties/suppliers.

• Create and maintain comprehensive project documentation.

Reporting to the department head. Actively participating in projects within the innovation hub. Roles performed in projects: Leading teams of 1-5 people and managing a database with over 359K books, 94.5K authors, platforms with over 200K active users and 682K co-registered users from Casa del Libro and Planetadelibros. Focus on performance with definition, implementation, and monitoring of key KPIs: % conversion to registration, % conversion to sale, CTR, CPA, % open rate of email marketing impacts, among others. Direct management of an 80K euro budget for campaigns on Social Ads and Google Adwords for new user acquisition. Use of advanced SEO/SEM tools such as SEMrush, Google Analytics, and Google Keyword Planner for monthly content planning and analysis of potential positioning opportunities. Active participation in web development and design briefing. From the functional analysis perspective to the review of wireframes and design. Negotiation with internal and external stakeholders linked to the project. Among the most relevant are Planetadelibros, Antena 3, Círculo de Lectores, Casa del Libro, Fundación Lara, DeAPlaneta, and a long list of bloggers, YouTubers, and specialists from other digital channels. Creation of an APP with an intelligent book recommendation algorithm with +5,000 downloads in 2 months. Results: Sustained growth of social and organic traffic to the website by 35%, with peaks of up to 65%. Generation of +75K new monthly users with recurrence rates of 40%. Positioned among the top 1-3 in SERPs for 70% of all categories on a book recommendation website, for example, keywords with the term "romantic novels" (135,000 monthly searches in Spain), "young adult books". Indexing of +45K keywords. Design of a personalized communication plan for each user, based on their experience with the platform.