Freelancer profile translated to English.
Back to original languageAbout Jordi
I am Jordi Expósito, founder of Tres Puntos and a specialist in digital product design, UX/UI, and technological strategy.
For over 14 years, I have been helping companies transform ideas into solid, scalable, and profitable digital products. I don't design “pretty screens.” I design systems.
My approach combines three key layers:
• Real user experience (Strategic UX)
• Coherent and scalable interface systems (UI & Design Systems)
• Business vision focused on conversion and growth
I have led projects in e-commerce, SaaS, HealthTech, and complex technological platforms, working from strategic definition to technical implementation with development teams.
I understand business, users, and technology. And it is at this intersection where products that work are built.
My work always starts with:
• Deep analysis of the business model
• Real understanding of the user and their pain points
• Clear architecture before designing
• Systems that allow scaling without losing coherence
I believe in design as a tool for business growth, not as decoration.
If you are looking for someone who thinks product, questions decisions, and understands how to turn design into measurable results, let's talk.
Spanish
Native or bilingual
Catalan
Native or bilingual
Remote only
Primarily works remotely
Experience
- Tres PuntosOwner at Tres PuntosE-COMMERCEAugust 2011 - Today (15 years)Barcelona, SpainMy role is not just creative, it's strategic. I define product architecture, design scalable systems, and align technology with business objectives. I work from conceptualization to implementation, coordinating design and development teams on e-commerce, SaaS, and HealthTech projects.I specialize in:– Strategic UX and information architecture– Design Systems and scalable interface systems– Digital product focused on performance and conversion– Integration of technology and automation with a business visionI understand business, users, and technology. That intersection is where I build digital products that grow, convert, and scale.
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Education
- Master in Marketing and Commercial ManagementESIC2010
- Specialized course in mobileESIC2012