Freelancer profile translated to English.

Description

Senior Category Marketing Manager specialized in Consumer Health and OTC, with over 15 years of experience leading strategic categories, scaling brands, and managing P&Ls exceeding €25M. I help companies grow profitably, optimize their portfolios, and accelerate innovation.

I have managed marketing budgets of over €2M and was responsible for defining and executing the 360° strategy (branding, innovation, pricing, communication, and commercial activation). The value proposition I offer is strategic brand vision.

My differential value lies in my ability to manage TOP brands in their category, turn stagnant categories into growth engines, create brands from scratch, and reposition others to capture new opportunities. I combine an analytical mindset (IQVIA, forecasting, pricing) with a strong business and results orientation.

Types of projects and deliverables I usually manage:

- Brand strategies and annual marketing plans.

- Product launches and innovation pipelines.

- Market studies and competitor analysis (IQVIA).

- Pricing plans, portfolio architecture, and line extensions.

- Management of creative, digital, media, and research agencies.

Industry field of expertise

Languages

Catalan
Native or bilingual
English
Fluent
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

STADA España
Category Marketing Manager – Consumer Health
PHARMACEUTICALS INDUSTRY
December 2013 - March 2026 (12 years and 3 months)
Sant Just Desvern, Spain
Responsibilities:

*Lead the complete category P&L (>€25M) and a marketing budget of €2M.
Define and execute the 360º strategy (branding, innovation, pricing, communication, and commercial activation).
Lead and develop teams (Junior Brand Manager and Product Manager).
Coordinate creative, digital, media, and research agencies.
Manage forecasting, rolling sales forecast, innovation pipeline, and launches.
Act as a strategic link between Marketing, Sales, Trade, Supply Chain, and Management.
Achievements:

*Scale Trofolastin from €7M to €13M,consolidating it as an important brand in the portfolio.
Optimize commercial prioritization with Sales and Supply, avoiding >2 months of stockouts.
Drive growth of strategic SKUs by maximizing penetration in high-impact segments.
*Create and launch CARE+ (ocular range) from scratch:positioning, portfolio, pricing, and 360º campaigns, reaching >€5M and establishing the category as a pipeline pillar.

*Maintain Mitosyl's leadershipin pharmacies in a declining market through line extensions and programs with healthcare professionals.

*Reposition Anticongestiva Cusítowards an unexplored niche, achieving +15% annual growth.

*Generate +€1M in STADAPHARM (OTC) in 2 yearsthrough pharmacy loyalty programs
Uriach-Aquilea
Senior Brand Manager - Consumer Health
PHARMACEUTICALS INDUSTRY
January 2006 - January 2022 (16 years)
*Manage leading OTC and Consumer Health brands with responsibility for results: Aerored, Utabon, Fave de Fuca, Magnesio Aquilea.
Lead relaunches, line extensions, and integrated campaigns.
Collaborate closely with Sales, Trade Marketing, and Supply Chain to ensure execution excellence.
Implement market analysis (IQVIA) to optimize strategic decisions