Freelancer profile translated to English.
Back to original languageAbout Jordi
I am a digital transformation specialist with over 25 years of experience leading online projects, a strong technological background, and experience managing Artificial Intelligence projects.
I love working with motivated teams to create great products that make users' lives easier. I am passionate about agile methodologies and the Lean Startup philosophy; I no longer contemplate any other way of working than applying these principles.
I am organized, methodical, and responsible, as well as creative and entrepreneurial.
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
Can work on-site
Barcelona (up to 50km), Girona (up to 50km)
Experience
- ProponAi SLAI & Digital Transformation (Co-founder)TECHJanuary 2025 - December 2025 (11 months)Barcelona, SpainAt ProponAI, my mission as co-founder was to transform how companies integrate artificial intelligence and automation into their processes.I worked at the intersection of technology, strategy, and operational efficiency, ensuring our solutions were not only innovative but also viable and scalable.- Design of AI & Automation Architectures: Define technological strategies and infrastructure to effectively integrate AI into business environments.- Process Optimization with AI: Develop solutions that improve productivity, eliminate inefficiencies, and accelerate strategic decision-making.- Innovation and Scalability: Ensure our implementations can adapt to different sectors and specific client needs.- Strategic Collaboration: Work alongside the business team and the CAIO to align technology with each organization's objectives.My focus was on building practical and actionable solutions, where AI would cease to be just a trend and become a real competitive advantage.
- Schneider ElectricAgile Coach / Scrum MasterENERGY AND UTILITIESSeptember 2025 - Today (11 months)Barcelona, SpainAs a freelance Agile Coach, I lead the agile transformation of a Schneider Electric squad focused on software development. This team previously worked without structured methodology, with informal processes, and faced significant collaboration challenges between business and development.My approach goes beyond facilitating Scrum ceremonies. I focus on the human and systemic dynamics that determine real success: through one-to-one coaching with the Product Owner and developers, I identify and transform behaviors that block collaboration (lack of ownership, trust issues, ineffective communication). I design personalized interventions based on the team's context, not standard framework applications.We implement effective ceremonies, a structured backlog, and agile tools (Jira, Confluence), but the real value lies in the cultural change: developers transition from "passive assistants" to product owners; the PO improves requirement clarity; the team gains autonomy, predictability, and quality in deliveries.I also work with multiple stakeholders to overcome organizational resistance and align the long-term product vision.
- NetmindAgile Coach for Roche Diagnostics Spain & BBVA ItalyBANKING AND INSURANCESeptember 2022 - March 2024 (1 year and 7 months)As an Agile Coach, I was responsible for leading the digital transformation in two large international companies (BBVA, Roche Diagnostics), facilitating the adoption of agile methodologies to improve operational efficiency and adaptability in a constantly evolving digital environment.I worked closely with multidisciplinary teams and leaders to implement agile practices that accelerated digital transformation. I facilitated workshops and training sessions to empower employees in agile principles and frameworks such as Scrum and Kanban, ensuring they were prepared to operate agilely in the digital context.My focus was not only on adopting methodologies but also on identifying and overcoming organizational obstacles, helping companies adjust their processes and practices to maximize the benefits of emerging digital technologies.Furthermore, I optimized communication, collaboration, and delivery in distributed teams, driving continuous improvement and fostering a culture of innovation that allowed organizations to thrive in the changing digital landscape.The result was an effective digital transformation, where teams not only improved their delivery capacity but also adopted an agile mindset that made them more resilient and competitive in a dynamic digital market.
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Education
- Certified Scrum MasterLearn Quest2022
- Agile Meets Design ThinkingUniversity of Virginia2019