Freelancer profile translated to English.
Back to original languageAbout Jordan
Are your ads generating volume but eating into your profit margin? That's the challenge for the majority of D2C brands I work with.
I manage Meta & Google paid acquisition for D2C e-commerce brands, with a simple goal: to make acquisition profitable, not just voluminous.
My approach is data-driven — serious tracking and attribution (BigQuery, GA4, Shopify, Klaviyo), margin-focused reporting, and decisions based on numbers, not intuition.
What I do:
— Meta Ads & Google Ads campaign management and structuring
— Advanced tracking and attribution for reliable decision-making
— Strategic ROI and margin-focused reporting
Recent results:
-CAC halved in 3 months with maintained volume for a lifestyle brand;
-+€98K in revenue in 30 days with only a +15% budget increase for a premium beauty brand.
Over 100 brands supported throughout my career (Delsey Paris, Comptoir Sud Pacifique, Bonnuit Matelas, Thierry Marx…).
English
Fluent
French
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- OrvikMeta & Google Ads Acquisition ConsultantE-COMMERCESeptember 2024 - Today (1 year and 9 months)Paris, FranceManaging Meta & Google paid acquisition for D2C e-commerce brands. Profitability and margin-focused management, data tracking and reporting.
- CoudacLead Performance ManagerE-COMMERCENovember 2020 - July 2024 (3 years and 8 months)Paris, FranceFirst employee hired by Coudac group, I held various positions within the company:Phase 1️⃣ - Freelance Meta Ads Media BuyerIn late 2020, I was responsible for almost the entire client portfolio on the Facebook/Instagram Ads side.My mission:maximize the ROI of my clients' campaigns.--Phase 2️⃣ - Performance Manager (Permanent Contract)With the natural development of the agency's strategic direction...and that famous iOS14 update, my role had to evolve. I became Performance Manager, a sort of growth consultant who is both a technical expert (SMA, SEA, Analytics...), but also has (and above all) a holistic view of my clients' businesses.My mission:Acquire new clients, increase revenue, and decrease acquisition costs (CAC).--Phase 3️⃣ - Lead Performance ManagerI had the opportunity to grow within the company and share my experience with a team of 5 people.My mission:Ensure the promise is kept and delivered to clients, develop my team, and be responsible for revenue.
- JT MarketingFacebook Campaign ManagementCONSULTING AND AUDITSNovember 2017 - June 2020 (2 years and 7 months)-Setup of Meta and Google advertising campaigns to generate leads-E-commerce site creation-Consulting mission
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Education
- Master 2 in Digital StrategyEDC Paris2016
Certifications
- Google AnalyticsGoogle2019