Freelancer profile translated to English.

Description

Results-oriented growth marketing leader with over ten years of experience in user acquisition, lead generation, conversion optimization, and digital marketing on digital products, B2C platforms, and high-growth environments.

Strong expertise in developing and executing data-driven strategies to maximize marketing ROI and accelerate customer acquisition.

Proven experience in managing cross-functional teams, optimizing mid-funnel performance, and using paid media, partnerships, and analytics to drive business growth.

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Snap Inc.
EU Head of Growth Marketing
January 2022 - Today (4 years and 5 months)
Paris, France
Driving Snapchat's growth marketing strategy across Europe, focusing on scalable acquisition, conversion optimization, and strategic partnershipsto scale user acquisition and engagement.
• Developed and executed multi-channel growth campaigns (CRM, Google, Meta, TikTok, LinkedIn, programmatic, influencers), leading to an 8% increase in DAU in EMEA and 15% uplift in conversion rates.
• Designed and implemented audience segmentation and lifecycle marketing strategies, which resulted in a 50% increase in engagement in FR & UK and a 25% improvement in retention rates.
• Spearheaded and executed the GTM strategy for newfeature rollouts, ensuring alignment with growth, product, and brand marketing teams, driving a 30% adoption rate within the first 3 months.
• Defined brand messaging frameworks and creative guidelines, ensuring campaign consistency across 6+ European markets, improving campaign recall by 18%.
• Improved marketing efficiency, reducing CAC by 20% while maintaining growth momentum through performance analysis and budget optimization.
• Built and managed a high-performing growth marketing team, defining OKRs and KPIs to align with business objectives.
• Partnered with product and engineering teams to integrate growth marketing initiatives into the product roadmap, increasing.
• Built, managed, and defined KPIs and OKRs for a high-performing team of 4.
TikTok
Senior Manager, EU Growth Marketing
February 2020 - February 2022 (2 years)
France
Designed and implemented TikTok's growth marketing strategy across Southern Europe, accelerating user acquisition through performance marketing, funnel optimization, and data-driven experimentation.
• Developed and led a regional growth strategy, leveraging paid acquisition, referral programs, and CRM automation to achieve 100%YoY user growth in France, Italy, and Spain.
• Developed and tested sequential retargeting strategies, improving activation rates by 28% and increasing lead-to-user conversion through tailored messaging and audience segmentation.
NBA
Senior Manager, Digital Marketing Manager
September 2018 - February 2020 (1 year and 5 months)
London, UK
Led the development and execution of growth marketing strategies for NBA's OTT platforms, focusing on brand awareness, user acquisition, and conversion rate optimization to expand the league's digital footprint and enhance fan engagement.
• Developed and launched integrated growth marketing campaigns, driving a 35% YoY increase in digital platform users through paid media, influencer activations, and CRM initiatives.
• Implemented subscription and in-app purchase optimization strategies, improving conversion rates by 18% and boosting LTV by 12%.
• Refined audience segmentation and engagement tactics, increasing returning user rates by 25% and time spent on platform by 15%.
• Negotiated and executed high-value digital distribution deals, increasing European market penetration by 22%.