About Jordan
French
Native or bilingual
Experience
- Expertise E-commerce & CRMSenior E-commerce Email Marketing & CRM ConsultantE-COMMERCEFebruary 2023 - Today (3 years and 6 months)Paris, FranceStrategic and technical support for e-commerce (DTC) brands on Klaviyo.Main missions:Audit & Strategy: Deliverability analysis, advanced segmentation, and database cleanup.Automation (Flows): Implementation and optimization of key sequences (Abandoned Cart, Welcome Flow, Post-Purchase, Winback).Campaigns: Editorial calendar management, conversion-oriented copywriting, and email design.Data Analysis: ROI tracking, A/B testing, and conversion rate optimization (CRO).Typical results achieved:+20% to +35% increase in total revenue via email marketing.Recovery of 15% of abandoned carts.Improvement of customer Lifetime Value (LTV) through personalized retention flows.
- La Boutique CoquineGrowth Strategy and CTR OptimizationE-COMMERCEFebruary 2021 - November 2025 (4 years and 9 months)Vaux-le-Pénil, FranceFounder and CEO of an e-commerce brand, with direct involvement in defining and executing growth strategies.Management of all acquisition and conversion levers: CTR optimization on product pages, sales funnels, marketing emails, and promotional campaigns.Design and testing of upsell, cross-sell, and bundle strategies to increase average order value and customer lifetime value (LTV).Continuous performance analysis (click-through rates, conversion rates, repeat purchases) and rapid iteration based on data.Structuring of post-purchase customer journeys, improvement of user experience, and professionalization of e-commerce processes for sustainable growth.
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Education
- Revenue Operations (RevOps) – Strategy, Process & Data AlignmentHubspot Academy2026Formation RevOps centrée sur l’alignement des équipes, l’optimisation des processus commerciaux, la gouvernance des données CRM, la mise en place de SLA, l’analyse des performances et la scalabilité des opérations de revenus.