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Description

Hello, I'm Jordane, a web writer specializing in B2B marketing, MarTech, and SaaS since 2013.

💼 My expertise:

- SEO web writing (blog posts, content pages, white papers)

- Content strategy and editorial planning

- Copywriting (LinkedIn posts, case studies, email marketing)

- Creation of white papers on technical topics related to my areas of expertise.

🎯 My preferred areas:

- B2B and SaaS Marketing

- CRM

- Data management and CDP

- MarTech

💡 What sets me apart:

- 10+ years of experience in web writing and content strategy

- In-depth knowledge of B2B marketing challenges and SaaS technologies

- An editor-in-chief background (La Fabrique du Net) that allows me to understand all aspects of content production

- Ability to simplify complex technical subjects

- Mastery of SEO best practices

🏆 My achievements:

- Co-production of 5 white papers for CustUp

- 10x increase in organic traffic for a consulting firm

- Editor-in-chief of La Fabrique du Net

- Collaboration with major SaaS players: Actito, Skeepers, Diabolocom, Sendinblue (Brevo), Octolis CDP...

📈 What I can bring to your company:

- Increased organic traffic

- Enhanced brand awareness and credibility

- Increased qualified lead generation

- Coherent content strategy aligned with your objectives

🤝 My method:

- Analysis of your needs and positioning

- Development of a tailor-made content strategy

- Production of high-quality, SEO-optimized content

- Continuous performance monitoring and optimization

Ready to boost your content strategy? Contact me to discuss!

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

AC Web Business - Communautel
On Malt
Production and writing of a strategic guide for professional coaches, for Skod.fr.
SOFTWARE PUBLISHING
September 2025 - October 2025 (1 month)
I assisted Arthur Collenot, founder of Skod.fr, in the design and writing of a reference guide for professional coaches.

The objective was to translate his vision into clear, structured, and inspiring content capable of positioning Skod as the essential solution for independent coaches to transition from an artisanal to a professional level.
CustUp
Writer - CRM & Customer Data
July 2017 - Today (8 years and 11 months)
Paris, France
CustUp is an operational consulting firm specializing in remote Customer Relationship Management. I regularly write content for the blog and content verticals: CRM, Customer Data, Subscriptions, Contact Center. I co-manage the production of white papers:
- Unification of B2B Customer Data (in partnership with imagino),
- Construction of a CRM system (in partnership with EBG),
- Management of marketing and sales performance (in partnership with Meteors agency).
- B2C CDP Use Cases (in partnership with imagino). I was also involved between 2017 and 2020 in the design and writing of commercial proposals.
Cartelis
Writer - Data Architecture & Customer Data & CRM & CDP
January 2017 - Today (9 years and 5 months)
Paris, France
Cartelis is an operational consulting firm specializing in CRM and data. I regularly write content for the blog. Topics: CRM architecture, Customer Data, CDP, MarTech, Customer Journeys, relationship marketing, data engineering, Data Project AMOA, reporting & analysis.