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Description

Boost your online presence! 🚀

⭐️ 360° SEO Audits:

- In-depth analysis of your website (technical, content, popularity) to identify strengths and areas for improvement.

- Complete diagnosis of current SEO performance and strategic recommendations to optimize your visibility.

⭐️ SEO Advice and Recommendations:

- Personalized support to understand SEO challenges and implement effective actions.

- Constant monitoring of algorithm evolution and best practices to ensure sustainable results.

⭐️ Tailored SEO Strategy:

- Development of a clear roadmap adapted to your objectives, your industry, and your budget.

- Definition of relevant keywords, website structure optimization, popularity development, and performance tracking.

⭐️ SEO Web Writing:

- Creation of content optimized for search engines and users, respecting your brand identity.

- Writing blog posts, sales pages, product descriptions, and any other relevant content for your business.

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

R0 Formation (École de cybersécurité)
Marketing & Communication Manager
September 2024 - January 2025 (4 months)
Paris, France
Creation and implementation of the communication and digital marketing strategy:
- Website construction via WordPress: r0-formation.fr & ecole-r0.fr
- Implementation of a complete SEO strategy (technical audit, page optimization, netlinking)
- Implementation of SEA campaigns (budget management): Social Ads (via Meta) and Adwords
- Management of all social networks: Instagram, Facebook, LinkedIn, Youtube, and Tiktok
- Email management via Mailchimp
- Management of student fairs (L'Étudiant and YourFuture)
- Creation of marketing materials: flyers, brochures, banners, and stands
IPSSI (École d'informatique et de cybersécurité)
SEO Content & Marketing
January 2024 - September 2024 (9 months)
Paris, France
Definition of the website's SEO & content strategy:
- Complete SEO audit of the website and competitive market analysis
- Identification of marketing objectives
- Definition of the website's webmarketing action plan Implementation of the SEO & Content Marketing strategy:
- Website restructuring (301 redirects / .htaccess)
- Creation and management of marketing campaigns (SEO, email, social networks) - Website optimization (content/netlinking/technical)
- Creation of pages and content
- Implementation of a keyword strategy for the website for SEO purposes Analysis of results and campaign optimization:
- Creation of SEMRush and GA4 reports
- Analysis of website results (SEMRush, GA4, and Search Console)
- Creation of monthly reports
- Adaptation of campaigns based on analyzed results
Content creation on various internal and external platforms: email (Brevo)/partner websites/tools (chatbot)
ACCO Brands (Matériels et fournitures de bureau)
E-commerce Content Manager
September 2020 - December 2023 (3 years and 4 months)
Paris, France
Development of the group's image and visibility in the B2B e-commerce channel:
- Audits for client sites (SEMRush)
- Creation of unique content for each of our clients (product descriptions - landing pages)
- Optimization of SEO referencing: editorial and technical (HTML)
- Participation in promotional campaigns on our clients' websites
- Collaboration with Web Managers from Bureau Vallée, Office Dépôt, Fnac Darty, Fiducial, Lyreco, JPG, Calipage, and Bruneau
Improvement of brand awareness and visibility via a social network:
- Creation of the ACCO Brands France page on LinkedIn
- Implementation of an editorial strategy for the company (weekly publication)
- Interacting with publications and pages of our followers and clients