Freelancer profile translated to English.
Back to original languageAbout Jordan
SEO and acquisition strategy consultant, I help companies optimize their online presence to improve their search engine rankings and generate sustainable opportunities.
SEO Audit & Management
- Technical, semantic, and competitive SEO audit
- Identification of visibility and conversion barriers
- Analysis of architecture and navigation experience
- Prioritization of high-impact optimizations
- Strategic recommendations and SEO action plan
SEO Strategy & Organic Acquisition
- Definition of SEO strategies adapted to objectives
- Ranking for strategic keywords
- Development of organic acquisition
- Long-term visibility management
Semantic SEO & Content
- Keyword research
- Building high-performing site structures
- Optimization of strategic pages
- Creation of content focused on SEO and conversion
- SEO and AI (GEO) visibility editorial strategy
GEO & Artificial Intelligence Engines
- Optimization of visibility in AI engines
- Structuring content for generative AI
- Strengthening presence on sources used by LLMs
- Development of editorial and semantic authority
- Adaptation to new conversational search uses
Google Ads & Paid Acquisition
In addition to natural referencing, I deploy Google Ads campaigns designed to quickly generate qualified traffic and business opportunities.
Google Ads Management & Optimization
- Account audit and performance analysis
- Creation of conversion-focused campaigns
- Ad and audience optimization
- Conversion tracking and continuous performance adjustment
SEO / GEO / Google Ads Training
- Natural SEO training
- Awareness of AI engines and GEO
- Google Ads and campaign management training
- Strategic support for marketing teams
English
Fluent
Spanish
Basic
French
Native or bilingual
Portuguese
Basic
Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), Toulouse (up to 50km)
Experience
- Agence ObliqueReferencing ConsultantDIGITAL AND ITJanuary 2018 - Today (8 years and 5 months)Bayonne, France
- Management of a web agency specializing in natural (SEO) and paid (SEA) referencing since 2018
- Definition and deployment of global webmarketing strategies adapted to client objectives and budgets
- SEO audits and competitive analysis to build tailor-made keyword strategies
- Technical, semantic, and editorial optimization of websites (performance, user experience, tracking)
- Creation, management, and optimization of Google Ads campaigns (Search, Display, PMAX, Shopping)
- Project management for custom website creation in coordination with a team of freelancers (development, design, writing)
- Netlinking support and content strategy optimized for referencing
- Data analysis and performance monitoring to measure the results of actions taken
- SEO training for professionals wishing to improve their skills
- Consulting and pedagogical support for VSEs/SMEs, with a focus on transparency
- Triple LootzSearch Engine Marketing ConsultantDIGITAL AND ITMarch 2023 - Today (3 years and 3 months)Seignosse, France
- Development and management of natural referencing (SEO) and paid referencing (SEA) strategies
- Technical, semantic, and editorial SEO audits
- Research, analysis, and clustering of strategic keywords
- Definition of site structure and internal linking
- Creation and optimization of Google Ads campaigns (Search, Performance Max, Shopping)
- Performance analysis using Google Search Console, Google Analytics, and Looker Studio
- Monitoring of rankings, organic traffic, and conversions
- On-site and off-site optimization recommendations (content, netlinking, structured data)
- Production of monthly reports and dashboards for client monitoring
- Strategic support and advice for VSE/SME and e-commerce clients
- Continuous monitoring of algorithm evolution and SEO/SEA best practices
- PassioncomProject ManagerCONSULTING AND AUDITSOctober 2020 - Today (5 years and 8 months)Lyon, France
- Freelance work for a multi-channel communication agency, supporting its clients in digital and e-commerce
- Development and deployment of natural referencing (SEO) strategies: audits, keyword strategy, technical and semantic optimizations
- E-commerce consulting: strategic support for online stores, optimization of purchasing paths, and improvement of commercial performance
- Creation, management, and optimization of Google Ads and Google Shopping campaigns: account structuring, product feed management, ROI and conversion tracking
- Project management for website creation and redesign, from conception to launch, integrating SEO and UX best practices
- Design and execution of digital communication actions: newsletters and emailings, video editing, visual creation
- Definition and monitoring of KPIs to measure the effectiveness of actions and guide growth strategy
- Close collaboration with a multidisciplinary team (strategy, editorial, event planning) serving VSE/SME clients in various sectors
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Education
- Professional Bachelor's Degree in Digital MarketingUniversité Jean Moulin Lyon 32014
Certifications
- Certification for AI-Optimized Shopping AdsGoogle Ads