Freelancer profile translated to English.

Description

SEO and acquisition strategy consultant, I help companies optimize their online presence to improve their search engine rankings and generate sustainable opportunities.

SEO Audit & Management

Technical, semantic, and competitive SEO audit
Identification of visibility and conversion bottlenecks
Analysis of architecture and navigation experience
Prioritization of high-impact optimizations
Strategic recommendations and SEO action plan

SEO Strategy & Organic Acquisition

Definition of SEO strategies adapted to objectives
Positioning on strategic keywords
Development of organic acquisition
Long-term visibility management

Semantic SEO & Content

Keyword research
Building performant site structures
Optimization of strategic pages
Creation of SEO and conversion-oriented content
SEO editorial strategy and AI visibility (GEO)

GEO & Artificial Intelligence Engines

Optimization of visibility in AI engines
Structuring content for generative AI
Strengthening presence on sources used by LLMs
Development of editorial and semantic authority
Adaptation to new conversational search uses

Google Ads & Paid Acquisition

In addition to natural referencing, I deploy Google Ads campaigns designed to quickly generate qualified traffic and business opportunities.

Google Ads Management & Optimization

Account audits and performance analysis
Creation of conversion-oriented campaigns
Ad and audience optimization
Conversion tracking and continuous performance adjustment

SEO / GEO / Google Ads Training

Natural referencing training
Awareness of AI engines and GEO
Google Ads and campaign management training
Strategic support for marketing teams

Industry field of expertise

Languages

English
Fluent
Spanish
Basic
French
Native or bilingual
Portuguese
Basic

Workplace preferences

Can work on-site

Paris (up to 50km), Bordeaux (up to 50km), Toulouse (up to 50km)

Agence Oblique
Referencing Consultant
DIGITAL AND IT
January 2018 - Today (8 years and 7 months)
Bayonne, France
Management of a web agency specializing in natural referencing (SEO) and paid referencing (SEA) since 2018
Definition and deployment of global webmarketing strategies adapted to clients' objectives and budgets
SEO audits and competitive analysis to build tailored keyword strategies
Technical, semantic, and editorial optimization of websites (performance, user experience, tracking)
Creation, management, and optimization of Google Ads campaigns (Search, Display, PMAX, Shopping)
Project management for custom website creation in coordination with a team of freelancers (development, design, writing)
Link building support and content strategy optimized for referencing
Data analysis and performance monitoring to measure the results of actions taken
SEO training for professionals looking to improve their skills
Consulting and pedagogical support for VSEs/SMEs, with an approach based on transparency
Webmarketing Strategy SEO Audit SEO Consultant SEA GEO
Triple Lootz
Search Engine Marketing Consultant
DIGITAL AND IT
March 2023 - Today (3 years and 4 months)
Seignosse, France
Development and management of natural referencing (SEO) and paid referencing (SEA) strategies
Technical, semantic, and editorial SEO audits
Research, analysis, and clustering of strategic keywords
Definition of site structure and internal linking
Creation and optimization of Google Ads campaigns (Search, Performance Max, Shopping)
Performance analysis via Google Search Console, Google Analytics, and Looker Studio
Monitoring of positions, organic traffic, and conversions
On-site and off-site optimization recommendations (content, link building, structured data)
Production of monthly reports and dashboards for client monitoring
Strategic support and consulting for VSE/SME and e-commerce clients
Continuous monitoring of algorithm evolutions and SEO/SEA best practices
SEO SEA Webmarketing Strategy
Passioncom
Project Manager
CONSULTING AND AUDITS
October 2020 - Today (5 years and 10 months)
Lyon, France
Freelance support for a multichannel communication agency, assisting its clients with digital and e-commerce aspects
Development and deployment of natural referencing (SEO) strategies: audits, keyword strategy, technical and semantic optimizations
E-commerce consulting: strategic support for online stores, optimization of purchasing journeys, and improvement of commercial performance
Creation, management, and optimization of Google Ads and Google Shopping campaigns: account structuring, product feed management, ROI and conversion tracking
Project management for website creation and redesign, from conception to launch, integrating SEO and UX best practices
Design and execution of digital communication actions: newsletters and emailings, video editing, visual creation
Definition and monitoring of KPIs to measure the effectiveness of actions and guide growth strategy
Close collaboration with a multidisciplinary team (strategy, editorial, events) serving VSE/SME clients in various sectors
SEO Digital Communication SEO Consultant Google AdWords Webmarketing Strategy