Jon Ubiría Rodríguez De Quijano

Consulting and training in marketing and digital marketing, search engines, social media, acquisition and sales funnels, and digital customer experience for companies, media agencies, and business schools.

• I help companies develop their Marketing, define their brand strategy, demand generation, and market positioning. I act as an intermediary with media and advertising agencies to develop business and monetize investment. Creation of necessary KPIs, dashboards, and monitoring to optimize and grow conversions and sales. I train teams in new digital marketing skills for internal development and autonomy in their business.

Responsible for the online sales channels for Car, Motorcycle, Home, and Commercial Vehicle insurance (B2B) with a focus on lead conversion and digital sales.

• Continuous improvement of micro-conversion percentages in the funnel by applying CRO methodology and experimentation (A/B testing with Adobe Target). Increase in conversion (+11%) to sales through MKT Automation strategies in contact, lead nurturing, and abandoned carts. Launch of Car, Motorcycle, and Home channels with new design, navigation, and usability, improving conversion on PC (+10%) and mobile (+25%).

Responsible for the Marketing department and member of the Management Committee, directing and coordinating communication, corporate image, social responsibility, and demand generation. Management, negotiation, and coordination with the offline media agency. Launch and development of the Internet acquisition strategy: SEM, Display, retargeting, emailings. Creation and launch of a new website for Adams.es with a clear commercial, informative, lead generation objective for different courses (B2C) and online contracting, increasing sales by 25%. Change of the company's corporate image: logo, documentation, exterior... Launch of the company profile on Social Media (Facebook, Twitter, Instagram, and LinkedIn). Implementation, development, and monitoring of web analytics with Google Analytics. Negotiation and monitoring of comparison sites like Emagister and Educaweb.