About Jonny
Fractional CMO | Digital Strategist | SEO Specialist
I'm a strategic, hands-on Fractional CMO with 25+ years in business and over two decades in digital marketing, SEO, and lead generation. I work with ambitious businesses to create marketing that’s clear, compelling, and designed to drive results — not just clicks.
But enough about me — you’re probably here because you’re focused on your own business goals:
- You want to attract better leads
- You’re frustrated that your website isn’t converting
- Your SEO rankings aren’t where they should be
- Your marketing feels reactive, not strategic
- You want a clearer story that actually resonates with your audience
That’s where I come in.
I help businesses define their unique message, identify the right audience, and deliver a marketing strategy that drives sustainable growth. I don’t do fluff. I don’t do jargon. I do proven, practical marketing that works.
What I bring to the table:
- 25+ years of business experience, including running a top UK e-commerce brand
- Deep expertise in SEO, content strategy, and digital transformation
- Strategic marketing leadership for scaling businesses and growing teams
- 1-1 consulting, workshops, and hands-on delivery when needed
- A passion for storytelling that connects businesses with their ideal customers
Typical outcomes I deliver:
- Increased visibility and website traffic through smart SEO
- Stronger messaging that converts interest into action
- Clearer marketing goals and campaigns that support them
- Better ROI from your marketing budget
- Teams that are more confident and capable internally
Whether you need a sounding board, a strategic lead, or someone to help you reshape your marketing from the inside out — I’d love to hear your story.
Let’s talk about how I can help you reach the right people, in the right way, with marketing that makes an impact.
English
Native or bilingual
Can work on-site
Leeds (up to 50km), London (up to 50km), Liverpool (up to 50km), Birmingham (up to 50km), Glasgow (up to 50km)
Experience
- Fleek MarketingDigital Marketing SpecialistDecember 2017 - Today (8 years and 6 months)Leeds, UKDigital marketing campaigns, digital marketing training and consultancy. Working with clients from B2B and B2C. Delivering content campaigns to improve SEO, conversion, engagement and most importantly ROI. Expert speaker on topics from SEO to all aspects of digital marketing. In house trainer and external consultant on Google Analytics, PPC, Facebook, Twitter, Linkedin, Instagram, email marketing and SEO.Jonny Ross
- JonnyRoss.comFractional Chief Marketing OfficerDecember 2017 - Today (8 years and 6 months)Leeds, UKSo why do you need an Fractional CMO / On Demand Marketing Officer? The best way to explain is to understand how I work. Typically, as a Fractional Chief Marketing Officer, I work on a retainer. That might mean as little as half a day week. I might focus on making your internal processes more digital. Or I might run a deep dive into your internal and external comms, including managing - and challenging - your existing suppliers. And while it might not sound like much time, I make it count.
- jrc.agencyManaging DirectorMay 2011 - November 2017 (6 years and 6 months)Leeds, UKFriendly and dynamic social media and digital marketing agency. We work with B2C and B2B organisations and education/training providers to develop cost-effective digital marketing strategies and online engagement campaigns that deliver real results. Our vision is to inspire everyone to become a digital marketing expert. We help clients to develop their own knowledge and understanding of digital marketing, so they can set ambitious goals and understand how to achieve them. Our services include: Website Design, Website Development, E-Mail Marketing, SEO, Social Media, Blogging, Viral Videos, Conversion Rate Optimisation (CRO), Ecommerce, Email campaigns and Enewsletters, Blog Set up and Blog Management, Social Media Management, Social Media Training, Facebook and Twitter Management, SEO workshops, Social Media Workshops, Blogging Workshops.
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Education
- FBDO, Ophthalmic DispensingBradford College1997FBDO, Ophthalmic Dispensing
- Physics, Maths, ChemistryMERCHANT TAYLORS'CROSBY,1994Physics, Maths, Chemistry