Freelancer profile translated to English.
Back to original languageAbout Jonna
User Research with Impact – data-driven, creative & strategic
I am an experienced Mixed Methods UX Researcher with roots in Cultural Anthropology and over 10 years of expertise in user-centered design, gamification, and psychologically informed product development. I have led projects for companies like Epic Games, EA, Metacore, Rovio, as well as startups and SaaS providers – from concept to research to implementation.
My areas of expertise include:
- Quantitative & qualitative research (interviews, surveys, diary studies, usability tests, etc.)
- Ethnographic research & culturally sensitive UX design
- Gamification & game psychology
- Human-Centered AI & data-informed design
- Team leadership & research pipeline for scalable products
- Survey design & psychometrically valid assessments
With my background in anthropology, I bring a deep perspective on user behavior, culture, and context – ideal for products that truly want to reach people.
I develop research with real impact – whether for B2C or B2B products. My goal: to design technology meaningfully, inclusively, and effectively.
Finnish
Native or bilingual
English
Fluent
German
Conversational
French
Basic
Can work on-site
Berlin (up to 50km)
Experience
- Jonna Koivisto - Research and ConsultingUser ResearcherMarch 2025 - Today (1 year and 5 months)Conducting mixed methods user research focusing on motivation, behavior, and emotional connection to support product strategy and experience design.Translating complex human insights into clear, actionable guidelines, specializing in gamification and human-centered AI.
- Open Institute of TechnologyAdjunct Professor (Part-time)January 2024 - Today (2 years and 7 months)Remote, OR, USA• Responsible for creating all content and teaching the "Human-Centered AI Design" course at Master's degree level
- Solsten Inc. (ehemals 12traits Inc.)Research & Development LeadJanuary 2022 - January 2023 (1 year)Berlin, Germany• Building and leading a 5-person multidisciplinary R&D team to conduct foundational research for AI and psychology-based SaaS products• Reporting directly to the CEO; close collaboration with stakeholders such as business and product managers, data science, design, engineering, customer success, sales, and customers• Developing and overseeing research strategy in alignment with priorities; tracking KPIs to measure success• Conducting internal and external user and player experience research projects• Contributing to the product design of psychological, AI-based, and game products• Ensuring data validity and reliability for platform development• Identifying valuable intellectual property through patent applications; holder of 8 US patents (2024)
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Education
- PhDTampere University2017Promotion in Informationswissenschaft und interaktiven Medien
- MAUniversity of Jyväskylä2011Magister in Kulturanthropologie