Freelancer profile translated to English.

Description

E-commerce brands, full launch from business plan to first dollar earned.

I design and deploy DTC brands across all sectors. Positioning, identity, Shopify, SEO content, email marketing, analytics. Single point of contact throughout the entire process, from strategic choices to technical deliverables.

What sets me apart:

▸ Editorialized production. Claude, Gemini, Midjourney, Canva Pro used as a studio. Every deliverable is reviewed line by line, no AI copy-pasting.

▸ Documented editorial systems. For the Yggdra project (CBD/wellness), I consolidated a complete system: brand voice, brand vocabulary, style guidelines, strategic decisions.

▸ Transmissible documentation. You receive the method, not just the result.

▸ Writing adapted to sector constraints. I write in compliance with the frameworks you provide (prohibitions, mandatory information, validated wording). Regulatory compliance remains your responsibility with your legal counsel.

Reference — Yggdra (yggdra.shop)

CBD/wellness e-commerce brand, founded and launched in five months: business plan, INPI identity, themed Shopify, product range, complete editorial system, email and analytics infrastructure.

Background:

Master's in Social and Human Sciences (University of Paris), Anthropology track, two theses on emerging and regulated markets. Mixed quali/quanti methods: I read my own analytics data and adjust based on evidence.

Before my marketing career change, operational management and team coordination in complex environments.

Intervention methods:

Audit, launch, redesign, monthly support. Daily rate €550, adjusted according to the nature and duration of the mission.

Languages

French
Native or bilingual
English
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

YggdraCBD
Founder & Marketing Consultant — Wellness DTC Brand Launch
E-COMMERCE
December 2025 - Today (8 months)
Paris, France
Conception and end-to-end launch of the YGGDRA brand, a premium CBD wellness DTC e-commerce brand (yggdra.shop), covering the complete arc from business plan to the first euro earned online.

Bankable business plan of 31 pages (market research, PESTEL, SWOT, 5-year financial forecast across 3 scenarios)
Brand positioning, identity, complete graphic charter
INPI brand registration

E-commerce & Technical:

Shopify store configured and themed (Horizon theme)
10 editorialized product pages (storytelling, SEO, compliance)
3 structured collections, complete legal pages (Terms and Conditions, legal notices, privacy policy)
Integration of VivaWallet Smart Checkout payment in production

Content & SEO:

2000+ word articles, validated Schema.org Rich Results, consistent premium brand voice. Article + FAQPage validated Rich Results Test
Configuration of Google Search Console, sitemap.xml, technical markup

Email Marketing & CRM:

Complete Klaviyo setup: capture popup, 4 active flows (welcome, abandoned cart x2, post-purchase)
Customer/prospect segmentation, dynamic personalization
Email deliverability: SPF, DKIM, DMARC configured (mail-tester score 6.7/10)

Analytics & Monitoring:

Configuration of GA4, Microsoft Clarity, Search Console
Custom conversion events
Independent data reading and interpretation

Compliance & Legal:

Mastery of the French regulatory framework (mandatory information, regulated vocabulary, article L121-2)

Method: Operational AI orchestration (Claude, Gemini, Midjourney, Canva Pro) as a production studio — each deliverable documented, output critiqued, reproducible method.
ADIAM
Assistant Sector Manager — Coordination of medico-social teams
CIVIC AND SOCIAL ORGANIZATIONS
September 2025 - November 2025 (2 months)
Paris, France
Coordination of a team of 50 home care assistants for the follow-up of 150 beneficiaries with loss of autonomy. Management of intervention schedules, mediation with informal caregivers, guardianships, and medico-social partners. Quality monitoring and continuous improvement actions.
Team Management Team Coordination Schedule Management Mediation Quality Monitoring
SG2A L'Hacienda
Regional Manager IDF / Hauts-de-France — Multi-site Management
PUBLIC SECTOR
November 2022 - October 2023 (11 months)
Paris, France
Supervision of 60 reception areas for travelers in IDF and Hauts-de-France. Management of over 60 employees (reception agents, supervisors, technicians). Contractual management with local authorities and municipal elected officials. Guarantee of contractual commitments and performance reports.
Team Management Multi-site Management Contract Management Reporting Cultural Mediation

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Master of Arts in Social and Human Sciences — Anthropology and Ethnology Track
University of Paris
2021
Master en méthodes mixtes recherche qualitative (entretiens, ethnographie, analyse d'écosystèmes) et fondations quantitatives. Deux mémoires de recherche orientés économie (production, distribution, consommation), portant sur des marchés émergents et réglementés (France, Canada).
Bachelor of Arts in Social and Human Sciences
University of Paris
2018

Marketing Consultant

Jonathan Weckerle

E-commerce Marketing Consultant

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