About Jonathan
French
Native or bilingual
English
Fluent
Experience
- O'Tacos International, QSR platform by Kharis CapitalE-commerce Project ManagerRESTAURANTS AND FOOD SERVICESeptember 2022 - Today (3 years and 9 months)Paris, France- Management of the multichannel digital strategy (Delivery, website, C&C App, white label, restaurant order terminals)- Development of the France Q4 2022 and 2023 marketing animation plan- Implementation of weekly commercial animation for France/Belgium- Development and implementation of the CRM strategy and editorial calendar- Definition and implementation of the marketing automation strategy to manage the customer lifecycle and maximize repeat purchases- Creation of journeys on Salesforce (welcome, birthday, retargeting, repeat purchase, inactive customer reactivation)- Planning of emailing campaigns, segmentation, briefing agency for HTML integration, programming, and KPI analysis- Definition, monitoring of performance indicators, and reporting
- POKAWAE-commerce Project ManagerRESTAURANTS AND FOOD SERVICENovember 2021 - August 2022 (9 months)Paris, France- Development of digital sales for C&C App / Delivery (+15% YTD 2022)- Management of functional and ergonomic evolution projects for the POKAWA mobile application (iOS and Android)- Optimization of the mobile customer journey UX/UI (Homepage, navigation, map, restaurants, products, payment page)- Development and monitoring of performance indicators related to the mobile channel (business and technical KPIs)- Implementation of national promotional operations aimed at acquisition and retention goals (+100k customers in database YTD 2022)- Definition of the CRM editorial calendar and operational execution of emailing/push notification campaigns- Definition of the marketing automation strategy to manage the customer lifecycle (welcome, birthday, loyalty, repeat purchase, inactive customer reactivation)
- Odésia Vacances
On Malt
Emailing / Marketing Automation / CRM ConsultantTRAVEL AND TOURISMAugust 2021 - Today (4 years and 10 months)Lyon, FranceAudit and recommendations for their Emailing strategyManagement of newsletter campaigns (visual creation, content writing, landing pages)
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Grande Ecole Program - MSc Digital MarketingSKEMA Business School2021Master 1 sur le campus de Lille et de Raleigh (USA) à la North Carolina State University (NCSU) Master 2 (MSc Digital Marketing) sur le campus de Sophia Antipolis
- MSH Bachelor's Degreeiaelyon School of Management2017Mention AB
Certifications
- TOEIC 925/990ETS Global2018
- Google AdWords CertificationGoogle2019