Freelancer profile translated to English.
Back to original languageAbout Jonathan
Looking to strengthen your marketing team or seeking external advice (opinion/vision) on your company's marketing (strategic and operational)? Do you want to enhance your brand image to make it a differentiating factor in your market? Then we are meant to work together!
🎯 MY MISSION
To support both B2C and B2B companies, small or large, whether for long-term assignments or for a few hours of support per month.
My website: jonathanravallec.com
👨💻 LET'S COLLABORATE !
.Development of your brand platform (mission, values, vision, communication tone, story, logo and graphic charter, artistic universe). Creation of a Brand Book to be distributed to all your teams.
.(Re)definition of your target audience (or your target audiences, primary and secondary).
.(Re)definition of your value proposition and adjustment of your positioning.
.Advice for the redesign of your visual identity (logo / graphic charter / packaging / social media feed / advertisements / etc.).
.Identification & analysis of your ecosystem
.Work on your value proposition to differentiate yourself, particularly from existing players in your market. This work allows for greater visibility / identity for your prospects/clients. I use startup tools for this (Lean Canvas, BMC).
.In-depth work on your persona and their expectations
.Work on your operational plans (marketing / communication) in line with your positioning / differentiation axes / audiences.
I have been working in marketing and communication for over 20 years.
Italian
Basic
Spanish
Fluent
English
Fluent
French
Native or bilingual
Can work on-site
Nice (up to 50km), Paris (up to 10km), Lyon (up to 10km), Lille (up to 10km), Marseille (up to 10km)
Experience
- Les Premières SudMarketing & Brand Platform CoachCONSULTING AND AUDITSMay 2020 - Today (6 years and 1 month)Nice, FranceSupport for incubated startups on the following points:- Brand Platform: definition & action plans for implementation- Visual Identity: support in defining visual identity (brand / logo / graphic charter / packaging) in line with target audiences and their brand platform.- Strategic Marketing: marketing diagnosis, definition of value proposition, target audiences, competitive positioning, etc.- Brand Content: support in defining the multi-platform editorial line (websites / e-shop / blog / social media / etc.)- Crowdfunding: support for launching crowdfunding campaigns. Launch of the 1st training program in France combining online courses, masterclasses, and 1-to-1 appointments.
- Jonathan Ravallec ConsultingMarketing, Branding & Crowdfunding ConsultantCONSULTING AND AUDITSOctober 2019 - Today (6 years and 8 months)Nice, FranceMarketing, Branding, and Crowdfunding... all of that? Yes, but Crowdfunding is primarily a campaign to highlight your brand (Brand) to attract strangers to finance your project. Therefore, it is essential that your Brand Strategy (identity and image) is perfectly crafted.I work with you to strengthen your marketing team or support you if you don't have a marketing department, providing an external perspective.--> My services:
- Business strategy with a marketing vision (positioning / targeting / value proposition / Marketing Mix elements / etc.)
- Brand Strategy: from conceptualizing your brand elements to delivering your Brand Book
- Crowdfunding: preparing your campaign for success
- Content creation
--> Client examples:- Industrial companies: website content optimization, LinkedIn editorial strategy, Community Management.
- A consumer goods brand in beauty: SEO-optimized content creation for their blog,
- An HR firm: website redesign,
- A winery: marketing strategy, digital strategy as an outsourced CMO,
- Several startup incubators: training entrepreneurs in marketing, strategic marketing, business plan work, crowdfunding campaign support, etc.
- Educational institutions (Mediaschool and Pigier in Nice and ICAN in Paris) for lectures on strategic, analytical, and operational marketing (58h) and crowdfunding (30h).
- etc.
- R-AdvertisingSales DirectorDIGITAL AND ITOctober 2012 - November 2017 (5 years and 2 months)Mougins, FranceR-Advertising is an agency specializing in performance-based digital marketing.Results:- Joined as a Consulting Director and later promoted to Sales Director.- Expanded the offer catalog with 7 additional acquisition channels. Trained 12 people on these new channels.Responsibilities:- Management of a team of sales-oriented consultants.- Definition and implementation of the sales strategy.- Creation and retention of a portfolio of SME and large corporate clients.- Development of digital strategies for the client portfolio: customer acquisition strategy, conversion funnel, qualified lead generation, traffic generation, visibility/branding improvement.- Monitoring, reporting, and optimization of campaigns.- Project management for special operations (Black Friday, Cyber Monday, Sales, Valentine's Day, etc.).
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Education
- Master in ManagementGrenoble School of Management2002Spécialisation Marketing grande consommation et Entreprises de services. Semestre d'étude à La Deusto de Bilbao (Erasmus).
- Bachelor's degree in International Business LEAUniversity of Rennes2000Langues étudiées : anglais et espagnol
Certifications
- Google Analytics Individual QualificationGoogle2020