Freelancer profile translated to English.

Description

Social media consultant, Facebook Ads and ROI-oriented marketing strategy for mass retail

You are active on social media, but the link to your business results is not always clear. Between Facebook, Instagram, content production and Facebook Ads campaigns, budgets can quickly get out of hand. I help brands structure a clear marketing strategy, driven by KPIs, to generate measurable ROI, especially in the demanding contexts of mass retail.

I am a consultant specializing in social media, content strategy, and Facebook Ads. I work from objective definition to operational execution on Facebook and Instagram, with a performance-oriented approach. Each action addresses a specific need: useful visibility, relevant engagement, traffic, and commercial impact.

I have supported projects related to brand awareness, product promotion, support for key commercial periods, and local or national promotions in mass retail. In these competitive environments, KPI monitoring is central: costs, format performance, message effectiveness. Data is used for continuous optimization and to secure your decisions.

My approach is turnkey. I build a clear marketing strategy, a content strategy consistent with your brand image, and structured Facebook Ads campaigns. I also produce content adapted to current usage, particularly high-performing short video editing on Facebook and Instagram, for a reliable and easy-to-manage system.

For creation, I use Canva for speed and collaboration, as well as Adobe, Photoshop, and Premiere Pro for more advanced visual and short video editing needs.

If you are looking for a partner capable of connecting social media, Facebook Ads, and ROI, I suggest a first video call.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km), Paris (up to 50km), Bordeaux (up to 50km), Lille (up to 50km), Marseille (up to 50km)

Carrefour
Social Media Manager | Facebook | Ads | Strategy
RETAIL (SMALL BUSINESS)
January 2010 - Today (16 years and 7 months)
→ Mission Objective:
Develop the local visibility and commercial performance of Carrefour stores through a comprehensive and results-oriented social media strategy.

→ Achievements:
Increased local visibility and engagement through an effective social media content strategy (Facebook, Instagram, local content, community management, brand image).
Improved marketing performance through advanced management of Meta Ads campaigns (awareness, store traffic, conversions, geographic targeting, ROAS).
Saved time and enhanced perceived quality through comprehensive social media management (content production, visuals, videos, reporting, continuous optimization).

→ Technical Stack:
Meta (Facebook & Instagram), Meta Ads, Canva, Adobe (Photoshop, Premiere Pro)
Facebook Ads Social media Instagram Social networks Content strategy
Intermarché
Social Media Manager | Facebook | Ads | Strategy
RETAIL (LARGE RETAILERS)
January 2010 - Today (16 years and 7 months)
→ Mission Objective:
Develop the local visibility and commercial performance of Intermarché stores through a comprehensive social media strategy on Facebook and Instagram, from content creation to advanced Ads campaigns.

→ Achievements:
Increased local visibility of points of sale through an optimized Facebook & Instagram content strategy, aligned with Intermarché's key commercial periods.
Improved Ads performance (traffic, engagement, in-store promotions) through expert management of Meta Ads, local targeting, and budget optimization.
Saved time and enhanced perceived quality through regular content production (visuals, videos, social media formats) consistent with the brand image.

→ Technical Stack:
Meta (Facebook, Instagram), Meta Ads, Canva, Adobe (Photoshop, Premiere Pro)
Facebook Ads Instagram Social networks Facebook Content strategy
Super U
Social Media Manager | Facebook | Ads | Strategy
RETAIL (SMALL BUSINESS)
January 2010 - Today (16 years and 7 months)
→ Mission Objective:
Increase the local visibility and commercial performance of Super U and Hyper U stores through a comprehensive social media strategy integrating organic content and Ads campaigns.

→ Achievements:
Strengthened local visibility and engagement through a high-performing social media content strategy (Facebook, Instagram, community management, local content, branding).
Optimized marketing performance through expert management of Meta Ads campaigns (awareness, store traffic, conversions, geographic targeting, ROAS).
Saved time and improved perceived quality through comprehensive social media management (content production, visuals, videos, reporting, continuous optimization).

→ Technical Stack:
Meta (Facebook & Instagram), Meta Ads, Canva, Adobe (Photoshop, Premiere Pro)
Facebook Ads Social media Social networks Content marketing Instagram