Jonathan Pariente, Digital Acquisition & Growth Marketing

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Description

13 years of experience in digital marketing with a focus on managing global performance-driven acquisition

lead generation across multiple channels and growth hacking (test & learn) - Project management, Optimization and guarantor of acquisition cost,

Expertise in the wealth management, investment, and real estate sectors, and 6 years in digital media.

Launch of new revenue streams per year.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Jécologise
Digital Acquisition Marketing Manager
ENERGY AND UTILITIES
November 2022 - May 2025 (2 years and 6 months)
Paris, France
Management of the 360° marketing strategy aligned with the business, tech, and product vision
Expertise in performance marketing, lead generation, acquisition, and multi-channel scaling (11K leads/year)
Management of acquisition channels: SEM/Growth/Social/SEA & SEO: €900K/year
Overall management of the Jecologise business unit with 11 employees
(Sales, Marketing & Customer Service)
Project management and monitoring of all internal developments
Growth Marketing Lead Generation Marketing Automation
Le Parisien
Business Manager Promo Codes
March 2021 - February 2022 (11 months)
Paris, France

- Management of the acquisition strategy for the Le Parisien Code Promo vertical product
- Development of advertiser partnerships
- Deployment and optimization of multi-channel acquisition KPIs
- Project management and monitoring of all internal developments.
Altice Media
Lead Generation Development Manager (Digital titles of L'Express.fr & BFMTV)
November 2016 - March 2021 (4 years and 4 months)
Île-de-France, France

- Management of the global Lead Generation strategy + multi-channel growth hacking acquisition (21K leads/year)
- Development of major digital partnerships
- Management of a team of 3 employees
- Expertise in the investment market (wealth management, real estate, and insurance) (target 85% B2C)
- Launch of 2 new revenue streams per year

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MASTER 1, Marketing
IFAG PARIS
2011
MASTER 1, Marketing
Master's degree, Profit Management
IFAG Paris
2011
Master's degree, Management de Gestion de Profit