Freelancer profile translated to English.
Back to original languageAbout Jonathan
CRM SPECIALIST, MARKETING AUTOMATION | B2B EXPERT IN INTERNATIONAL ENVIRONMENTS
Marketing professional with over 12 years of experience, I help B2B organizations accelerate their growth through advanced mastery of CRM, automation, and now AI Agents applied to marketing and sales operations.
Accustomed to working closely with Sales, Product, and RevOps teams, I build high-performing pipeline generation machines: intelligent nurturing, behavioral scoring, multi-channel orchestrations, automatic database enrichment, and data-driven customer activation.
Guided by the constant pursuit of efficiency, I combine analytical rigor, creativity, and rapid adoption of technological innovations to transform marketing strategies into measurable results.
My favorite quote:
“Marketing can be learned in an hour… but it takes a lifetime to master.” – Philip Kotler
Areas of Expertise:
● Marketing and Business Strategy ● Brand management ● Digital, Web & Social Media Marketing ● Content Marketing ● Lead Gen & Marketing Automation ● ABM & Partnerships ● Events ● PR & Communication ● Product management & UX optimization
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- MaltGlobal Marketing Operations ManagerCONSULTING AND AUDITSFebruary 2025 - Today (1 year and 4 months)Paris, France- Global management of processes, administration, and integrations of the marketing and sales stack, including HubSpot, Salesforce, and Zoom (data governance, permissions, automations, synchronizations, and flow reliability).- Steering the enrichment, segmentation, and quality of the CRM database to improve campaign performance and sales efficiency.- Development and optimization of activation and retention workflows (clients and freelancers) through advanced marketing automation strategies, A/B testing, and close collaboration with Sales, Marketing, and Freelance teams.- Structuring and optimizing inbound lead processes: MQL definition, automated lead scoring, data enrichment, and continuous improvement of demand generation strategies.- Leading innovation projects and AI initiatives aimed at simplifying marketing operations, automating low-value-added tasks, improving reporting, and facilitating decision-making.- Ownership of operational performance: KPI definition, business reporting, dashboards, and supporting teams in adopting tools and best practices.- Management and development of a team of 6 people in an international environment.
- ConveraSenior Demand Operations SpecialistBANKING AND INSURANCESeptember 2023 - October 2024 (1 year and 1 month)Paris, France- Design, plan, test, and report on the performance of emails, forms, landing pages, and campaigns.- Establish lists and segment data to develop maintenance programs.- Provide support and resolve issues related to CRM integration and marketing connectors.- Ensure compliance with regional legal and privacy requirements (such as GDPR, CASL) and correct use of variable fields for personalization.- Create workflows for automated campaigns, using scenarios based on reactive behavior, calls to action, and triggers.- Oversee and execute marketing automation programs in Pardot, in collaboration with regional marketing managers.- SEO and conversion rates: Analyze and optimize the SEO strategy of our websites to increase conversion rates and generate more inbound leads.- Analyze and resolve issues related to Salesforce Pardot functions and programs to maintain the platform on a regular basis.
- Western Union Business SolutionsSenior Field Marketing SpecialistBANKING AND INSURANCEJanuary 2023 - December 2023 (11 months)Paris, France- Identify new prospect acquisition opportunities.- Analyze and understand customer needs to better meet market expectations.- Develop and implement marketing plans to achieve business objectives.- Manage CRM (Salesforce) and create dashboards and reports.- Manage partners and implement lead generation actions.- Develop cross-channel strategies by combining B2B meetings, webinars, and trade shows, as well as promoting Thought Leadership content.- Provide weekly data and statistics on campaigns, along with recommendations for process optimization.
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Education
- Business intelligence platform embedded analytics Certification HubSpot Certificate English Level B2Google LookerBusiness intelligence platform embedded analytics Certification HubSpot Certificate English Level B2
- Master communication 365ECS Paris (European Communication School)2017Master communication 365