Freelancer profile translated to English.

Description

A graduate of ESCP Europe, I have been working in the data sector for over 12 years with strong expertise in product & marketing.

With experience gained in various structures (agencies, advertisers, technology providers) of different sizes (startups & large corporations), I now offer my expertise to brands to help them better leverage their data to provide an optimized experience throughout the customer lifecycle (acquisition, activation, retention, referral, etc.).

During my experiences, I have developed expertise in a wide range of data usage issues:

- Product & UX Analytics: Amplitude, Mixpanel, Heap, ContentSquare

- Web Analytics: Google Analytics, Piano Analytics, Adobe

- A/B Testing & CRO: AB Tasty, Kameleoon, Amplitude Experiment

- Data Visualization: Tableau, Power BI, Metabase, Data Studio, Looker

- Data Collection: GTM, Segment

- Data Processing: Google BigQuery, Snowflake

- Data Activation: SEA, Facebook Ads, Display, Retargeting

- Data Analysis: Excel, SQL, Python

My role is to support business teams in their use of data to better activate it and transform it into concrete action levers.

Languages

Spanish
Fluent
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 10km)

Criteo Technology
Lead Data Analytics
SOFTWARE PUBLISHING
April 2024 - Today (2 years and 3 months)
Paris, France
- Key role in the implementation of Criteo Product Customer Excellence KPIs initiative, ensuring that Criteo meet and exceed their targets for user satisfaction
- Support the implementation of an automated user behavior tracking tools, on all Criteo platforms: ContentSquare, GA4
- Defining a comprehensive frustration score integrating relevant key performances indicators.
- Work in close collaboration with the Product Analysts
- Accelerate Data-Driven Best Practices: working closely with Product and UX teams to integrate data-driven methodologies into our research practices. By leveraging analytics and insights, the goal is to enhance Criteo understanding of user behavior and preferences, ultimately leading to more informed decisions
Product Management Amplitude Contentsquare Heap AI Agent
Evaneos
Senior Product Data
DIGITAL AND IT
April 2024 - November 2024 (7 months)
Paris, France
Part of the Product & Growth Analytics team, embedded within a broader R&D organization.
As a lead Product Analyst, I joined an Impact team composed of PMs, Engineering Manager, Product Designer, Business Experts.

Main focus:
- Improving Customer Lifecycle
- Funnel Optimization

Tools: Amplitude, BigQuery, Looker
Big Query Amplitude Product Management Looker CRO
France Télévisions Numérique
Senior Product Data Analyst
PRESS AND MEDIA
June 2020 - June 2023 (3 years)
Paris, France
- Worked with product and marketing stakeholders to understand their needs and align strategic goals with adequate data products
- Led the implementation of tailored data infrastructures : data collection, analytics tools setup (Piano Analytics), AB testing (AB Tasty)
- Analyzed user behaviors and conversion funnels to identify obstacles to conversion and opportunities for improvement (Piano Analytics, Amplitude, Content Square)
- Built BI solutions on Power BI to help business teams monitor their activities
- Organized training sessions and workshops to empower business teams and drive data adoption and usage
Microsoft Power BI SQL Piano Analytics Amplitude Conversion Rate Optimization