Freelancer profile translated to English.
Back to original languageAbout Jonathan
SEO Audit • SEO Strategy | Public Sector
👉 Drive the discoverability of digital products that matter
I help public services and large companies with their SEO / GEO strategy to improve their visibility on Google and in AI responses. As a **Senior SEO Consultant**, I have been freelancing for 15 years.
🚀 ORGANIC TRAFFIC GAINS:+900% (from 200K to 2M monthly visits) for the Digital Labor Code and +7,000% (from 170K to 12M monthly visits) for the Business Directory.
✅MY CLIENTS
- Digital services, platforms, and large companies
- Digital products with high volume (from 10K to +1M URLs)
- Digital ecosystems to evolve towards an "AI ready" model
- Involved product, technical, and content teams
✅THEIR PROBLEMS
- Aging content architecture
- Neglected external and internal linking
- Unprioritized SEO backlog
- Lack of coordination between teams
✅MY TYPICAL MISSION
- SEO audit and recommendations
- Management and monitoring of the SEO backlog
- Steering SEO rituals with the project team
- Decision support for PMs, POs, developers, and CMOs
✅WHAT I BRING
- Aligned SEO strategy
- Coordination between teams
- Technical and semantic SEO roadmap
- "AI ready" SEO architecture
- Controlled "crawl budget"
- More qualified organic traffic
- Monitoring dashboards
✅3 TYPES OF INTERVENTIONS
- **SEO AUDIT**: package according to project
- **SEO RUN**: (2 days/week): steering SEO strategy and team synchronization
- **SEO SPRINT**: (1 week/month): accelerating high-impact projects
✅MY ADDED VALUE
I organize, prioritize, and advance the SEO / GEO roadmap in complex environments.
📈 130M cumulative visits by 2025 across my mission portfolio
Are you managing a high-traffic platform with untapped SEO potential?
👉 Contact me, I'm responsive
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lille (up to 20km), Lyon (up to 20km), Marseille (up to 20km), Bordeaux (up to 20km)
Experience
- Direction interministérielle du numérique (DINUM)Senior SEO Consultant @ data.GouvPUBLIC SECTORFebruary 2025 - Today (1 year and 6 months)Paris, Francedata.gouv.fris the leading public platform for opening and reusing data in France. data.gouv is operated by the Interministerial Directorate for Digital Affairs (DINUM).Mission Context (public sector, high volume and high traffic site)Cross-functional SEO mission to improve qualified traffic, rationalize Google crawling, and harmonize SEO practices for data.gouv.fr and its verticals.Work Performed
- Technical and semantic SEO audit of the platform
- Definition of SEO strategy
- Netlinking audit (external and internal linking)
- Rationalization of Google's crawl budget
- Arbitration of indexable page types
- Redesign of XML sitemaps
- Semantic repositioning for new search intents
- Creation of the Matomo Premium tagging plan
- Production of a cross-functional SEO repository
Results- Improvement of click-through rate (+62%) in Google SERPs (dataset pages)
- Reduction of unqualified traffic (-60%) from search engines (dataset pages)
- Removal of 100,000 low-value URLs
- Optimization of server resource consumption
- Harmonization of SEO practices between verticals
- Université paris 8Trainer - Natural Referencing (SEO) and Optimization for Generative Engines (GEO)EDUCATION AND E-LEARNINGSeptember 2023 - May 2026 (2 years and 8 months)Paris, FranceUniversité Paris 8offers a Master 2 in "Digital Transitions" dedicated to digital transformations, digital uses, and communication strategies.Teaching
- The "Multimodal Communication and Digital Marketing" course covers visibility, traffic acquisition, and natural referencing issues.
- Teaching designed to train Master 2 students in designing a digital communication strategy that integrates content production and SEO.
Course Plan- Training in the fundamentals of digital communication
- Analysis of web traffic acquisition levers
- Introduction to natural referencing (SEO)
- Presentation of SEO fundamentals: HTML, content, links
- Awareness of GEO issues
- Practical exercises
- Direction interministérielle du numérique (DINUM)Senior SEO Consultant @ L'Annuaire des EntreprisesPUBLIC SECTORSeptember 2022 - Today (3 years and 11 months)Paris, FranceL'Annuaire des Entreprises(The Business Directory) is a state startup providing access to public data for French companies, associations, and administrations. It is operated by the Interministerial Directorate for Digital Affairs (DINUM).Mission Context (public sector, high volume and high traffic site)SEO optimization mission to accelerate organic traffic growth and enhance visibility among public officials for a service offering tens of millions of URLs on search engines.Work Performed
- Technical and semantic SEO audit of the platform
- Definition of SEO strategy
- Content repositioning for strategic search intents
- Netlinking audit (external and internal linking)
- Creation of landing pages focused on SEO acquisition
- Development of FAQ and SEO glossary content
Results- Organic traffic growth: +7,000% (from 170,000 to 12 million monthly visits)
- Enhanced site visibility on Google
- Improved discoverability of public data
- Sustainable foundations for SEO acquisition for this digital public service
Reviews
Xavier
L'Annuaire des Entreprises
Reviewed on 10/28/2025
I had the opportunity to collaborate with Jonathan on our SEO strategy.
His work has transformed our presence on search engines. In a highly competitive niche, he managed to increase our site's traffic from 500k to 10M monthly visits thanks to his vision and methodical approach.
An excellent professional to boost your online presence!
Y
Yassin
Kamel lainseur
Reviewed on 10/4/2023
I am extremely satisfied with the work Jonathan has accomplished. When I entrusted him with a mission, he showed exceptional commitment and great efficiency. Not only did he succeed in achieving all the set objectives, but he also did so within the given deadlines. Jonathan demonstrates a high level of professionalism, competence, and dedication in everything he undertakes. I highly recommend him for any mission or project, as he is undoubtedly a reliable, talented individual focused on delivering quality results. It's a pleasure to work with him.
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Education
- Specialized MBA in Strategic Management and Economic IntelligenceEcole de Guerre Economique2016L’intelligence économique se définit comme la recherche et l’interprétation systématique de l’information accessible à tous, afin de décrypter les intentions des acteurs et de connaître leurs capacités. Elle comprend toutes les opérations de surveillance de l’environnement concurrentiel (protection, veille, influence). ▸ Rapports de force informationnels et guerre économique ▸ Communication d’influence ▸ Gestion de projet d’intelligence économique ▸ Méthodologie de recherche d’information sur Internet ▸ Gestion et Communication de crise ▸ Lobbying et affaires publiques ▸ Mise en place d’une cellule IE ▸ Sécurité informatique
- Entrepreneurship Training (Certificate)Emlyon Business School2013Mooc "Effectuation, l'entrepreneuriat pour tous". L’objectif de cette formation à distance est de faire découvrir l’effectuation, qui est la logique d’action utilisée par les entrepreneurs experts. Le cours démontre que l’entrepreneuriat n’est pas réservé à des super-héros, mais au contraire accessible à tous. Il présente les cinq principes d’action utilisés par les entrepreneurs experts pour se lancer.