JHFreelancer profile translated to English.
Back to original languageAbout Jonathan
Freelance specialist in AdTech and digital marketing, I support companies and agencies in developing their revenue and optimizing their media strategies.
With over 10 years of experience in digital advertising, including 5 years in mobile marketing at The Walt Disney Company and Yahoo, I combine strong commercial expertise with a deep understanding of technological and programmatic levers.
My approach is performance, partnership, and innovation-oriented, with a single objective: to generate concrete and measurable results.
Key skills: media strategy, programmatic, business development, partnerships, campaign optimization, CTV, mobile, data.
English
Native or bilingual
Hebrew
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- MetaXEMEA Sales DirectorJune 2025 - Today (1 year)In charge of developing the business for the EMEA market within the EMEA region.Working with Agencies, Trading desk, DSPs and other Adtech companies
- Mediasmart MobileSales lead EuropeMay 2021 - September 2024 (3 years and 4 months)Spearheaded EMEA strategy with a focus on SaaS and programmatic solutions across France, Italy, NL, and Israel. Led CSM and sales teams, ensuring seamless client onboarding and retention. Achieved significant SaaS-driven business growth: +2x in France, +1.5x in NL, and +3x in Italy (FY24). Strengthened partnerships and acted as a thought leader at industry events (e.g., Ratecard, MAD Fest).
- NIELSEN MARKETING CLOUDSENIOR ACCOUNT DIRECTORMay 2019 - October 2020 (1 year and 5 months)Drove SaaS and DaaS sales, including innovative TV audience segments in partnership with Mediamétrie. Increased client portfolio value by 54% YoY; managed global key accounts like Teads (+$2.5M in 2019). Pioneered adoption of Nielsen's SaaS marketing solutions across strategic accounts.
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Education
- MASTER, MARKETINGPARIS SCHOOL OF BUSINESS2009MASTER, MARKETING
- BACHELOR OF SCIENCE ECONOMICSUNIVERSITÉ SORBONNE PANHÉON2007BACHELOR OF SCIENCE ECONOMICS