Freelancer profile translated to English.

Description

Specializing in digital transformation and strategic project management, I have acquired solid expertise in managing digital projects and in the operational management of ecological projects. This dual skill set allows me to have a global vision, ensure effective team management, and guarantee rigorous execution, thereby fostering sustainable growth and performance for the companies I support.

Among my key responsibilities:

Marketing and customer acquisition management: management of SEA/SEO/SMA campaigns, traffic generation and conversion, in-depth analysis, and continuous performance optimization.

Web development and operational management: creation and optimization of e-commerce sites, management of advertising campaigns, negotiation with partners.

Team and vendor management: team building and supervision, skills development, implementation of organizational models, and workflow management. Rigorous vendor management to ensure smooth and efficient collaborations.

Process implementation and optimization: definition, deployment, and monitoring of operational and administrative processes, task optimization, and workflow automation to ensure productivity and quality.

Strategic and operational management of ecological projects: complete management of projects related to heat pumps and thermal insulation, development of customer acquisition strategies in renewable energies, after-sales service and administrative follow-up, purchasing management, negotiation with partners, polluters, and subcontractors.

This progression has allowed me to combine cutting-edge digital expertise with concrete operational mastery, by managing teams and partners, structuring organizations through efficient processes, and leading strategic projects with rigor and agility.

Industry field of expertise

Languages

English
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Global Energie / BG
Manager of Ecological Works Projects
ENERGY AND UTILITIES
May 2021 - October 2023 (2 years and 6 months)
Paris, France
Strategic and operational support in ecological projects and renewable energies

As part of this mission, I managed complete ecological projects in the fields of energy performance (heat pumps, thermal insulation). My role covered the entire project lifecycle, from needs definition to commissioning, with rigorous management of deadlines, costs, quality, and administrative aspects.

Commercial development and customer acquisition: Design and deployment of a targeted strategy to attract new customers in the renewable energy sector, including market analysis, customer segmentation, and implementation of effective commercial actions.

Optimization of operational and administrative follow-up: Implementation of streamlined procedures for after-sales service, payment management, outstanding balance control, and administrative processing, reducing delays, securing financial flows, and improving customer satisfaction.

Organization and management: Creation of tailor-made organizational models, structuring and managing multidisciplinary teams, managing and monitoring purchases to ensure resource availability while controlling costs.

Management of complex projects: Supervision of all phases, from initial planning to implementation, including risk analysis and coordination of stakeholders to ensure operational success.

Partnership negotiation and coordination: Proactive management of relationships with all involved stakeholders (polluters, delegates, subcontractors) to align objectives, resolve bottlenecks, and maximize overall project performance.

This mission enabled the client to increase sales, sustainably structure its internal and administrative processes, and strengthen its market position in the renewable energy sector.
Project Management Site Monitoring Business Strategy Data Analysis Partner Management
Centre de Formation DMC Conseils
Manager of Digital Creation, Engagement, and Training (for OPCO)
EDUCATION AND E-LEARNING
January 2021 - December 2021 (1 year)
Paris, France
Design and delivery of training on digital tools and e-reputation

As part of a mission for a training organization (OPCO), I designed and delivered educational programs for franchisees of a French group to enhance their digital skills and enable them to manage their online image.

Creation of training content: Development of interactive modules tailored to the specific needs of franchisees, including educational materials, practical guides, and hands-on exercises.

Training on digital tools: Presentation and practical application of collaborative solutions, project management, communication, and online visibility development tools adapted to the network's context.

E-reputation awareness: Guiding participants in understanding the issues related to digital image, customer review management, data protection, and social media monitoring.

Facilitation and active pedagogy: Use of participatory methods to encourage engagement, sharing of best practices, and sustainable skill acquisition.

Follow-up and evaluation: Implementation of assessment tools for acquired knowledge and personalized recommendations to improve digital performance within the franchise network.

This mission enabled franchisees to develop their digital autonomy, enhance their professional online image, and strengthen the group's visibility in the French market.
Institut de Formation Hypnose
Prospect Acquisition Manager.
EDUCATION AND E-LEARNING
March 2020 - July 2020 (5 months)
Paris, France
Digital marketing strategy and customer acquisition in the training sector

As part of a mission for an organization specializing in hypnosis training, I managed the entire marketing strategy focused on social media and digital advertising, with the goal of acquiring new customers for training programs and promoting a specialized book.

Prospect acquisition: Implementation of targeted actions to capture qualified audiences via social media and multi-platform advertising campaigns.

Advertising campaign management (Ads): Design and optimization of campaigns focused exclusively on conversion, traffic acquisition, and multi-level retargeting to maximize return on investment.

E-reputation optimization: Active monitoring and improvement of online image through proactive management of reviews, platform presence, and community interactions.

Data analysis and continuous optimization: Precise monitoring of performance indicators including incoming traffic, conversions, retargeting, traffic loss, as well as A/B testing, user testing, and qualitative analysis of feedback.

Goals achieved: Increase in the number of customers enrolled in hypnosis training and growth in sales of the associated book.

This mission significantly improved the visibility of the offering, converted a targeted audience, and sustained the brand's digital presence.
Data Analysis Meta Ads Social Media Strategy E-commerce Strategy