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Jonathan CappeJC

Jonathan Cappe

Supermalter

Senior SEO Consultant & GEO Expert (AI SEO)

€450/day
136 projects
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jonathan

Senior SEO consultant, expert in natural referencing and GEO (AI SEO) for 20 years. I support freelancers, startups, SMEs, and large corporations in performing, tailor-made, and sustainable SEO strategies, focused on visibility and conversion.

My goal:to position you durably on the 1st page of Google AND in AI responses (AI Overviews, ChatGPT, Perplexity, Gemini), for high-potential queries, without ever risking penalties.

Proof:
+140 Malt missions, all rated 5/5
+60 Google client reviews, all 5 stars

References:CHANEL, AXA, Accor, Empruntis, Ice-Watch, AUBADE, PUMA, Duralex, Rejeanne, LeLynx, Le Moulin Rouge, Bouygues Construction...

My SEO consultant services cover:
- Comprehensive technical and semantic SEO audit (speed, indexing, Core Web Vitals, UX, content, architecture)
- Keyword research focused on traffic and intent, deliverable ready for writing
- On-Page optimization (tags, Hn, internal linking, site structure)
- On-Site technical optimization (robots.txt, sitemap, canonical, hreflang, structured data, crawl)
- GEO strategy: making your brand citeable by AI engines
- Controlled link building (selection, purchase, anchor text, disavow, quality control)
- Continuous SEO monitoring with visual monthly reports
- SEO training eligible for funding via OPCO

As a developer by training, I implement optimizations myself, autonomously, on WordPress, Shopify, PrestaShop, Webflow, Wix, WooCommerce, Salesforce, or custom sites, without depending on a developer.

Transparent, educational, and results-oriented approach: every action is explained, documented, and aligned with your business objectives. Proven SEO methodology across all sectors: banking, insurance, real estate, fashion, health, tourism, education, e-commerce.

Let's discuss your SEO and GEO challenges.
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Basic

  • Indonesian

    Basic

Remote only
Primarily works remotely

Experience

  • Emilie Messali-Coaching&Orientation
    Malt logoOn Malt
    SEO/GEO Audit, Coaching, and Educational Guidance - Google and AI Visibility
    EDUCATION AND E-LEARNING
    June 2026 - June 2026
    Client Context

    Emilie Messali - Coaching&Orientation helps individuals and students with their coaching and educational guidance. The website needed a comprehensive diagnosis to capture searches related to coaching and orientation, both on Google and AI assistants. The objective was to gain visibility in a competitive market where trust and expertise are crucial.

    The goal is to increase visibility on the following topics:
    • School coaching
    • Career guidance
    • Skills assessment
    • Career change
    • Student support
    • AI visibility (GEO)
    Mission Performed
    • Conducted a complete SEO audit (technical, on-page, and semantic) of the site
    • GEO audit to measure brand presence in AI responses (ChatGPT, Gemini)
    • Study of target keywords related to coaching and orientation
    • On-page recommendations: Title/Meta tags, Hn structure, internal linking
    • Content recommendations designed for both Google and generative engines
    • Implementation of initial priority optimization actions
    Expertise and Tools Used
    • Technical SEO, Semantic SEO, GEO (AI referencing), on-page optimization, content strategy, natural referencing.
    • Tools: Google Search Console, Google Analytics, Ahrefs, Screaming Frog, ChatGPT, Gemini.
    Results Obtained
    • Clear roadmap delivered and initial optimizations deployed, laying the groundwork for progressively strengthening visibility on both Google and AI assistants.
    SEO Audit GEO Audit SEO Coaching Google Search Console Senior SEO Expert
  • ManoMano
    Malt logoOn Malt
    SEO Roadmap for DIY & Gardening E-commerce (ManoMano)
    E-COMMERCE
    February 2026 - February 2026
    Paris, France
    Client Context

    ManoMano, a European leader in DIY and gardening e-commerce, manages a very large catalog in a highly competitive market. The company wanted to structure its SEO roadmap and ensure the reliability of its referencing strategy for the coming months. The mission involved integrating into the SEO team and providing 1-on-1 strategic support to prioritize high-impact projects.

    The goal is to increase visibility on the following topics:
    • Online DIY
    • Gardening and tools
    • Home and renovation e-commerce
    • Product marketplace
    • E-commerce SEO strategy
    • Large-scale referencing
    Mission Performed
    • Integration into the SEO team and 1-on-1 strategic support
    • Definition of a structured SEO roadmap for the following months
    • Prioritization of on-page, technical, and content SEO projects by business impact
    • Analysis of the existing situation (indexing, categories, site structure, content)
    • Recommendations on natural referencing and search engine presence (SEO / GEO)
    • Scoping of actions that can be directly implemented by internal teams
    Expertise and Tools Used
    • SEO strategy, natural referencing, search engine optimization, GEO, e-commerce SEO.
    • Tools: Google Search Console, Google Analytics, Ahrefs, Screaming Frog.
    Results Obtained

    The mission resulted in the creation of a clear and prioritized SEO roadmap for a very large-scale e-commerce player, with a framework of actions directly implementable by internal teams over several months. The 1-on-1 support facilitated skill development and alignment of the referencing strategy with business objectives.
    SEO GEO Natural Referencing Search Engine Optimization (SEO) SEO Strategy
  • Neoflo
    Malt logoOn Malt
    International Shopify SEO for Health & Wellness (Neoflo) - FR/US/DE Markets
    HEALTH AND WELLNESS
    February 2026 - April 2026 (1 month)
    Client Context

    Neoflo, a player in the health and wellness sector, was developing its visibility in English-speaking markets (USA and UK) through a Shopify site. Success internationally requires a comprehensive SEO strategy, from technical foundations to localized content, adapted to the linguistic and competitive specificities of each market. The objective was to build a solid and sustainable organic presence in high-potential wellness topics.

    The goal is to increase visibility on the following topics:
    • Health and wellness
    • Wellness products
    • International e-commerce FR, US, and DE
    • Shopify SEO
    • English-speaking market
    • Online wellness store
    Mission Performed
    • Comprehensive On-page and Off-page SEO strategy for FR, US, and DE markets
    • Localized keyword research and competitive analysis per market
    • Technical audits and optimization of META tags and Hn structure
    • Implementation of internal linking and Shopify site structure
    • Backlink strategy to strengthen authority in English-speaking markets
    • Keyword monitoring and continuous SEO maintenance
    Expertise and Tools Used
    • Shopify SEO, International SEO, keyword research, link building, on-page optimization, content strategy.
    • Tools: Google Search Console, Google Analytics, Ahrefs, Screaming Frog.
    Results Obtained

    A complete international SEO strategy was deployed on Shopify to effectively address the FR, US, and DE markets, with a solid technical and editorial foundation. The in-depth work on site structure, content, and backlinks was designed to sustainably develop English-speaking visibility and the brand's organic acquisition.
    Shopify SEO SEO Keyword Study Shopify SEO Shopify

Reviews

5.0

Out of 56 ratings

ÉmilieÉ

Émilie

Conseil en orientation - Emilie Messali-Coaching&Orientation

Reviewed on 6/18/2026

Jonathan s’est montré disponible, pédagogue et ultra efficace en un temps record. Le projet a été bouclé en quelques jours. En plus, il fournit des conseils très utiles pour la suite. Un audit c’est déjà super mais savoir quoi en faire et comment c’est mieux : c’est clairement un plus ! Donc évidemment je recommande ses services à qui veut un SEO qualitatif et sur la durée :)
D

Dorian

SEO - B&Z

Reviewed on 3/2/2026

Jonathan fait preuve d'un grand professionnalisme dans le suivi de la mission. Il s'appuie sur un calendrier partagé et prend l'initiative de points réguliers à chaque étape d'avancement, ce qui rend la collaboration fluide et transparente. On sent une vraie expérience dans son organisation et sa gestion de projet.

Jonathan has chosen to hide 1 review

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Recommendations

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Léana BarralLB
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+3
Drexco Médical and 34 other people have recommended Jonathan

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Education

  • Advanced Technician Certificate in Management IT (Application Developer Option)
    Lycée Guy Mollet - Arras
    2006
  • Baccalaureate in Technology and Management IT
    Lycée Robespierre - Arras
    2003

Certifications

  • SEMRush SEO Fundamentals Certification
    SEMRush
    SEO Audit SEO Consulting SEMrush On-Page Optimization SEO Link Building SEO Off-Page Optimization SEO Strategy SEO Training
  • Google Analytics
    Google
    2020
    https://skillshop.exceedlms.com/student/award/49942553
    Google Analytics Web Analytics

Skill set

Categories