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- Emilie Messali-Coaching&Orientation
On Malt
SEO/GEO Audit, Coaching, and Educational Guidance - Google and AI VisibilityEDUCATION AND E-LEARNINGJune 2026 - June 2026Client ContextEmilie Messali - Coaching&Orientation helps individuals and students with their coaching and educational guidance. The website needed a comprehensive diagnosis to capture searches related to coaching and orientation, both on Google and AI assistants. The objective was to gain visibility in a competitive market where trust and expertise are crucial.The goal is to increase visibility on the following topics:- School coaching
- Career guidance
- Skills assessment
- Career change
- Student support
- AI visibility (GEO)
Mission Performed- Conducted a complete SEO audit (technical, on-page, and semantic) of the site
- GEO audit to measure brand presence in AI responses (ChatGPT, Gemini)
- Study of target keywords related to coaching and orientation
- On-page recommendations: Title/Meta tags, Hn structure, internal linking
- Content recommendations designed for both Google and generative engines
- Implementation of initial priority optimization actions
Expertise and Tools Used- Technical SEO, Semantic SEO, GEO (AI referencing), on-page optimization, content strategy, natural referencing.
- Tools: Google Search Console, Google Analytics, Ahrefs, Screaming Frog, ChatGPT, Gemini.
Results Obtained- Clear roadmap delivered and initial optimizations deployed, laying the groundwork for progressively strengthening visibility on both Google and AI assistants.
- ManoMano
On Malt
SEO Roadmap for DIY & Gardening E-commerce (ManoMano)E-COMMERCEFebruary 2026 - February 2026Paris, FranceClient ContextManoMano, a European leader in DIY and gardening e-commerce, manages a very large catalog in a highly competitive market. The company wanted to structure its SEO roadmap and ensure the reliability of its referencing strategy for the coming months. The mission involved integrating into the SEO team and providing 1-on-1 strategic support to prioritize high-impact projects.The goal is to increase visibility on the following topics:- Online DIY
- Gardening and tools
- Home and renovation e-commerce
- Product marketplace
- E-commerce SEO strategy
- Large-scale referencing
Mission Performed- Integration into the SEO team and 1-on-1 strategic support
- Definition of a structured SEO roadmap for the following months
- Prioritization of on-page, technical, and content SEO projects by business impact
- Analysis of the existing situation (indexing, categories, site structure, content)
- Recommendations on natural referencing and search engine presence (SEO / GEO)
- Scoping of actions that can be directly implemented by internal teams
Expertise and Tools Used- SEO strategy, natural referencing, search engine optimization, GEO, e-commerce SEO.
- Tools: Google Search Console, Google Analytics, Ahrefs, Screaming Frog.
Results ObtainedThe mission resulted in the creation of a clear and prioritized SEO roadmap for a very large-scale e-commerce player, with a framework of actions directly implementable by internal teams over several months. The 1-on-1 support facilitated skill development and alignment of the referencing strategy with business objectives. - Neoflo
On Malt
International Shopify SEO for Health & Wellness (Neoflo) - FR/US/DE MarketsHEALTH AND WELLNESSFebruary 2026 - April 2026 (1 month)Client ContextNeoflo, a player in the health and wellness sector, was developing its visibility in English-speaking markets (USA and UK) through a Shopify site. Success internationally requires a comprehensive SEO strategy, from technical foundations to localized content, adapted to the linguistic and competitive specificities of each market. The objective was to build a solid and sustainable organic presence in high-potential wellness topics.The goal is to increase visibility on the following topics:- Health and wellness
- Wellness products
- International e-commerce FR, US, and DE
- Shopify SEO
- English-speaking market
- Online wellness store
Mission Performed- Comprehensive On-page and Off-page SEO strategy for FR, US, and DE markets
- Localized keyword research and competitive analysis per market
- Technical audits and optimization of META tags and Hn structure
- Implementation of internal linking and Shopify site structure
- Backlink strategy to strengthen authority in English-speaking markets
- Keyword monitoring and continuous SEO maintenance
Expertise and Tools Used- Shopify SEO, International SEO, keyword research, link building, on-page optimization, content strategy.
- Tools: Google Search Console, Google Analytics, Ahrefs, Screaming Frog.
Results ObtainedA complete international SEO strategy was deployed on Shopify to effectively address the FR, US, and DE markets, with a solid technical and editorial foundation. The in-depth work on site structure, content, and backlinks was designed to sustainably develop English-speaking visibility and the brand's organic acquisition.
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Education
- Advanced Technician Certificate in Management IT (Application Developer Option)Lycée Guy Mollet - Arras2006
- Baccalaureate in Technology and Management ITLycée Robespierre - Arras2003
Certifications
- SEMRush SEO Fundamentals CertificationSEMRush