Jonathan B.

In the e-commerce team, I am in charge of traffic and acquisition in 6 markets.

I have the opportunity to test all the channels and all the strategies allowing the company to develop its performance in a very ROI-oriented approach and taking into account the specificities of each market (FR, DE, UK, IT, ES, BNL).

Implementation of numerous tools: Attribution with Mazeberry, Facebook Attribution, Google Analytics, Email Acquisition, Retargeting, Display Programmatic, Affinity Affiliation.

Development of SEA, SMO calls for tenders.

Management of a team of 13 international employees.

Responsible for the growth and development of 6 European countries (France, England, Switzerland, Denmark, Norway and Poland) operating in a highly competitive health sector. Verification of KPIs, identification of growth opportunities and acquisition levers. Implementation of strategies to increase traffic, conversion and sales. Competitive monitoring, implementation of new pricing policies. Development of acquisition strategies (SEO, PPC), Affiliation & Retargeting. Development of retention and loyalty strategies. Optimization of the customer journey, conversion rate and average basket.

"The creation and implementation of the digital strategy for 6 European markets, the management of 13 e-commerce project managers and thousands of end customers have developed my organizational and business skills."

Audit of web and social presence, implementation of the client's on-line communication strategy, optimization of visibility, Strategic and operational webmarketing management, Implementation and optimization of SEO, SEA, SMO campaign, Community management, project monitoring, Implementation of web process.