Freelancer profile translated to English.

Description

🚀 Marketing & Acquisition:

I support SMEs, startups, and freelancers with their acquisition, content, and digital visibility challenges.

- Supported about ten B2B, B2C companies and freelancers since 2020

(Lead Generation, Marketing AI, Growth, Ads, SEO/SEA, Creative Strategy, E-commerce, Webdesign...)

- Digital Marketing Lecturer: ISG, ISCOM, ESUPCOM, ISEFAC

- Mentor at Station F in the HEC incubator for early-stage startups

- Former author of the #1 French blog in the poker scene, I am also currently a YouTube scriptwriter for several YouTube channels including Aim The Million (+1M views) and a speaker on risk-taking, cognitive biases, and decision-making in uncertain environments.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Lille (up to 50km), Paris (up to 100km)

DSD System
Head of Marketing
SOFTWARE PUBLISHING
November 2024 - Today (1 year and 9 months)
Lille, France
Head of marketing for a software publisher based at Euratechnologies in Lille, I was in charge of acquisition and demand generation.

Creation and deployment of the marketing strategy in a B2B context with a high average order value (€25k) and long sales cycles (+1 year).

Management of 4 employees around our various levers (SEO, SEA, content creation, sales prospecting).

Deployment of the sales enablement strategy to assist with conversion.
B2B Marketing Web Marketing Strategy Google AdWords Team Management
Mes Vignes en coffret
Website Redesign - Branding - Sponsored Campaigns
E-COMMERCE
February 2021 - Today (5 years and 6 months)
Paris, France
We completely redesigned the pre-existing website by rethinking the concept, branding, and overall graphic approach, user journey, and e-commerce store.

We were also in charge of Facebook and Instagram campaigns to encourage new customers to purchase gift boxes.
Web Development Branding E-commerce Website Creation
Soulmat
E-commerce Website Creation and Crowdfunding Campaign Launch
HEALTH AND WELLNESS
February 2021 - Today (5 years and 6 months)
Tel-Aviv, Israel
Soulmat is the world's first hygienic, nanotechnological, and ecological yoga mat.
To enable it to enter the market, we created a crowdfunding campaign from A to Z, as well as an e-commerce website that will allow customers worldwide to purchase it.
E-commerce Product Launch Crowdfunding