Jonas Thein

As a CRM consultant and certified Salesforce Marketing Cloud expert, I automate end-to-end processes along the customer lifecycle: data flows, briefing and approval processes, target group selection (GUI & SQL), journey setups, trigger/always-on routes, as well as reporting and monitoring. The goal is always to standardize recurring use cases so that campaigns can be created and deployed quickly, with few errors, and largely automatically.

To achieve this, I translate complex business requirements into clean data models, robust segmentation logics, and scalable campaign templates – in Salesforce Marketing Cloud, Adobe Campaign, and connected CDPs – and manage developers and implementation partners as needed until stable implementation. Typical projects: Migration and reconstruction of marketing automation platforms, CLV-based lifecycle programs, automated trigger and always-on routes, CDP integration, and simplification of workflows so that non-technical campaign managers can also work automatically and securely.

I deliver quickly measurable added value by optimizing and automating processes and campaigns – thereby freeing up internal capacities for the content-related further development of your CRM.