About Jonas
French
Native or bilingual
English
Fluent
Experience
- Jonas MalkaExpert Google Ads & Facebook Ads FreelanceJanuary 2023 - Today (3 years and 5 months)Paris, FranceI help brands generate strong growth in digital through an ambitious acquisition strategy:- Definition of an acquisition strategy with media mix- Google Ads Management - Search, Shopping, Performance Max- Social Ads Management - Facebook Ads, Tiktok Ads- Youtube Ads I offer three work methods adapted to your situation:âĄ1 - You are already doing acquisition: Audit of your media structure and performance. Optimization recommendations + new leversâĄ2 - You want to start acquisition: Proposal of a strategy (Budget / Lever selection / Campaign structure).âĄ3 - You are starting acquisition and want to internalize the skill: Training your employees on the channels of your choice.These proposals can be customized to your needs.
- Dougs ComptaHead of AcquisitionApril 2023 - September 2024 (1 year and 5 months)- Implementation of a concrete and effective action plan to increase the lead and customer acquisition speed of Dougs through search channels (SEO/SEA), social ads, and CRM.- Management of all paid acquisition levers (Meta Ads, Google Ads, Microsoft Ads, Tiktok Ads)- Increase in lead conversion to MQL then customers and optimize marketing impact through marketing automation.- SEO strategy organization- Close collaboration with sales, content, product, and technical teams to actively participate in the prioritization and orchestration of actions related to growth and customer experience.- Optimization of prospect activation strategy and improvement of customer retention (Hubspot)- Management of a 5-person team on permanent contracts (SEO Manager, Paid Manager, CRM Manager & 2 SEO writers)
- EIDM - Ăcole Internationale de Mode & LuxeDigital Marketing TrainerSeptember 2023 - December 2023 (3 months)Paris, FrancePresentation of a Digital Marketing module to Masters 1 students at EIDM, Paris Campus. 45 hours of classes to take students from beginner to intermediate level on all digital marketing channels and on building a 360 digital marketing strategy.- Google Ads- Social Ads- SMO- SEO- CRM- Analytics- Looker Studio- Tag Manager
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Education
- MBA - Digital MarketingClark University - USA2013
- Master 1 - ManagementParis 1 - Panthéon Sorbonne University2012
Certifications
- Google Ads CertificationGoogle2015
- Google AnalyticsGoogle2017